Digital Marketing Executive

Time Appointments are actively working alongside one of our leading clients who are actively looking to add a highly motivated and skilled Digital Marketing Executive to their team. The ideal candidate will be somebody who is passionate about leveraging digital channels to join their growing team, drive business growth, and enhance brand visibility.

Website management will play a massive part in the role, ensuring maximum visibility through analysing data, on-site optimisation, design, and functionality. The successful candidate will be responsible for creating eye-catching and creative webpage content within brand guidelines.

Other areas in which the right individual will excel in are, managing and optimising online campaigns to increase brand awareness, drive traffic, and generate leads as well as prior experience within B2B communications - email campaigns, social media, SEO, and SEM.

The ideal candidate will be a creative thinker who is data-driven and possesses a proven track record of successfully executing Digital Marketing initiatives.

Duties & Responsibilities:
· Working with the Marketing Manager to execute the marketing strategy.
· Drive the delivery of a website rebuild with launch planned for Q1 2024.
· Facilitate content population and migration, defining content, meta descriptions and relevant back-end tags as appropriate, manually transferring content and assets as required.
· Review pages on the draft site for accuracy of copy, internal links and downloads.
· Support the image library collation and upload process including video content.
· Integrate SEO into content plans, create and optimise engaging content for the website and social media.
· Create new web pages to meet the needs of the business and the marketing plan, conducting analysis through tracking tools and reporting.
· Measure all Digital Marketing activities against KPIs and identifying potential improvements.
· Deliver social media campaigns including scheduling of content, engagement tracking, analysis and reporting.
· Monitor and analyse trends in digital and social media. Create reports for the senior management team.
· Deliver and ensure campaigns are within budget.
· Conduct market research and identify new opportunities.

Vital Professional Expertise:
· A minimum of three years' experience in a Digital Marketing role.
· Website Content Management Systems.
· Website reporting and analytics tools (e.g., GA4).
· Social media platforms and scheduling tools (e.g., Hootsuite).
· PPC & Email marketing.
· Prepare reports on marketing and ROI metrics.

Key Attributes:
· Highly organised and able to work under own initiative in a fast-paced environment.
· Confident and able to effectively communicate at all levels.
· Comfortable working independently and as part of a team.
· Strong communication and presentation skills.
· Excellent copywriting skills and attention to detail.

This award-winning client really cares about their employees, they truly invest in them and believe that their staff are at the core of their success, their benefits package is completely unrivalled within the area it includes but is not limited to; a bonus scheme, Christmas shutdown, 25 days holiday and much more!

V/12519