Digital Marketing Manager

Location: Hybrid (London + Remote)

Salary: £30,000 - £35,000

Job Type: Full-time

Team: Marketing

Supported by: Director of Marketing

Closing date: Friday, 29th March 2024

Start date: Commencement Upon Hiring

Job Overview

Are you a marketer who wants to be at the forefront of transforming learning through literacy in a high-growth EdTech company? As Bedrock Learning’s Digital Marketing Manager, you will work directly with the Director of Marketing to grow brand awareness and scale our solution to millions of users.

As a key member of a small but growing team, you will be responsible for managing and creating all aspects of our inbound lead generation. You will be responsible for all day-to-day marketing execution at Bedrock, including product marketing, with a strong focus on digital channels. You will actively support the Director of Marketing in pipeline expansion leading to revenue acquisition and revenue growth.

You will be the bridge between our team and our audience, so you should have experience with traffic acquisition, promotions, paid partnerships, SEO, copywriting, analytics, outreach, and more.

Who are we and what drives us?

Bedrock Learning is an innovative education technology scale-up, transforming learning through literacy. Our cutting-edge platform teaches and helps hundreds of thousands of users daily.

We are ranked as the UK’s number one solution in primary and secondary schools, our NPS is market-leading and teachers say that our platform benefits the broadest population of school learners. Schools and parents rely on our impactful solutions to improve literacy and transform learner outcomes.

We are committed to each and every one of them, whether they’re completing a grammar quiz, reading an impact report or asking us a question via support.

Our inquisitive culture drives our innovation and ensures we deliver maximum value for our users, which makes Bedrock a rewarding and exhilarating place to work.

Core Responsibilities

You will support the development, and execution, and be responsible for the management of Bedrock’s Digital Marketing strategy from top to bottom, including;

• Lead generation
• SEO/content marketing
• SEM and PPC
• PR
• Copywriting
• Affiliate
• Social
• Email

You will support the Director of Marketing in building and maintaining a strong and consistent brand through various marketing channels.

You will be managing Bedrock’s content strategy with both a data-driven mindset and an in-depth understanding of Bedrock’s value position in the EdTech market. At the same time, you will get into the trenches and execute on a tactical level; after all, getting your hands dirty is a big part of the fun.

You will lead the execution of marketing campaigns, partnering with Product, Sales, CX, Operations, and other key stakeholders. You will evaluate and report on the impact of individual marketing campaigns in achieving their stated goals and KPIs. You will measure and report on the performance of all Digital Marketing campaigns, and assess against goals (ROI and KPIs).

This is a revenue-focused role, so you should be familiar with and be able to maximise Bedrock’s AARRR funnel.

Additional Responsibilities

• Acquire a deep understanding of our customer personas and buying lifecycles within our industry.
• Develop and execute tactics to promote our brand and drive qualified traffic to our website.
• Build strategic relationships and find great collaboration opportunities for Bedrock.
• Develop content related to customer spotlights, customer case studies, thought leadership articles, and product marketing for targeted lead gen campaigns, newsletters, social media outreach, conferences, blogs, PR etc.
• Maintain consistent branding across different platforms.
• Complete all required activities such as marketing calendar, lead gen reports, campaign analytics etc. and provide weekly reporting to the Director of Marketing.
• Act as coordinator for all outsourced marketing channels.
• Track results with a continuous eye to improving marketing performance and ROI.
• Create, run and optimise various marketing campaigns.
• Run Bedrock’s customer-facing social media profiles.
• Coordinate and distribute monthly newsletters.
• Manage customer and prospect databases.

Requirements

• 3+ years of experience in SaaS marketing.
• Experience within the edtech sector is highly advantageous but not vital.
• Comprehensive understanding and the ability to use industry-standard tools, such as HubSpot, Google Webmaster tools, social media, etc.
• Experience with AARRR funnel.
• Strong user acquisition skills.
• Excellent copywriting skills.
• Proven SaaS track record with the ability to understand all of our product features and their benefits. You must be able to create content and messaging (ads, blogs, white papers) around them.
• Up-to-date with the latest trends and best practices in SaaS marketing.
• Excellent written and verbal English skills.
• Thrives in a fast-paced and collaborative environment.

Benefits

Your Health & Wellbeing

• Annual pay increase.
• 4-day week benefit.
• Comprehensive private medical cover for you, your partner and your children including: GP services, mental health pathway, dental and optical, enhanced hospital lists and full medical cover.
• Employee Assistance Programme for mental health, wellbeing, financial and legal support.
• Eye examination scheme.
• Hybrid working.
• Closure between Christmas and New Year.

Your Development

• £1,000 yearly personal allowance for training and development.
• Exciting, high-growth company with the opportunity to progress rapidly.
• Company pension scheme.

Your Team

• A vibrant company culture – read our company culture code.
• Regular company-funded social events.

Please provide a CV and a cover letter with your application.​

If you like the sound of this role, but find you do not fulfil every single requirement, you might still be a great candidate. If you are a woman or a person of colour, studies show you are less likely to apply for jobs where you do not meet every requirement. Bedrock Learning is an equal opportunities employer and welcomes applications from all suitable persons regardless of their race, sex, disability, religion/belief, gender identity, sexual orientation or age.