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SalaryAbout Us
The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It's the cornerstone of our reputation and the heart of our ambitions for the future. But for our people, the FT offers so much more than what we do. FT people come from all kinds of backgrounds and work across a huge range of disciplines and locations, and find an empowering, warm and welcoming culture that values curiosity and rewards smart, ambitious thinking. Those who are willing to unite around our mission and live our values will find plenty to challenge, inspire and interest them. Like the audiences we serve, no two FT people are the same; but together we help our audience be better informed and understand the world around them. It's a job that's never mattered more, and a career that can take you anywhere you want to go.
Our commitment to diversity and inclusion in the workplace
At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.
About FT Strategies
Embark on an extraordinary journey with us at a pivotal moment. Our story - from a vibrant start-up to a dynamic, global scale-up is one of ambition and innovation. As an integral part of the Financial Times group, we distinguish ourselves not just by our expertise, but by our unique approach to consultancy. We blend deep industry insights with a proven playbook, delivering tangible transformations that elevate our clients to the forefront of customer-centricity.
Our mission transcends traditional consulting; it's about creating enduring value. We bridge the gap between businesses and their consumers, enabling resilient and forward-thinking strategies. Our diverse team thrives in an environment that balances inclusivity and pace, nurturing unparalleled growth at every career stage. In our unique position as a scale-up within an established institution, we offer more than just a job. Here, fun and flexibility are interwoven with a benefits package that sets industry standards.
Our culture is our cornerstone, built on values and offers a harmonious blend of meaningful work, a focus on work-life balance, and an unwavering commitment to an inclusive and supportive environment.
Learn more about FT Strategies and what we offer here at ftstrategies.com.
Overview
FT Strategies is looking for a highly motivated individual to join our innovative consultancy at this exciting phase of growth. Based at the Financial Times headquarters in London, the Digital Marketing Manager will lead website optimisation, content marketing, digital campaigns and marketing automation.
Key Responsibilities
Digital Strategy Development:
Devise and execute comprehensive Digital Marketing strategies to increase brand awareness, engagement and lead generation
Collaborate with cross-functional teams to ensure digital initiatives align with overall marketing and business goals
Content Marketing:
Oversee content creation and distribution across various digital channels, including social media, website, newsletter and emails
Ensure content is aligned with our brand voice, SEO best practices, and tailored to target audiences
Develop and execute social media strategies to enhance brand presence and engagement
Monitor social media trends, analyse performance metrics, and adjust strategies accordingly
Marketing Automation:
Develop and execute comprehensive marketing automation strategies aligned with business objectives
Manage and optimise marketing automation platforms, ensuring efficient use of features and integrations
Collaborate with Marketing and Sales teams to implement automation workflows that optimise lead generation and nurturing
Create and manage segmentation strategies for personalised and targeted communication
Plan, execute, and optimise automated marketing campaigns across various channels, including email, social media, and website
Implement A/B testing and other optimisation techniques to enhance campaign performance
Develop and refine lead scoring models to identify and prioritise high-quality leads
SEO and SEM Management:
Optimise website content for search engines to improve organic visibility
Manage paid search campaigns, continuously optimising for performance and ROI
Key Skills
3+ years experience working in Digital Marketing or marketing automation
3+ years experience working with marketing automation platforms
In-depth knowledge of HubSpot or other CRM and marketing automation platforms
Experience with designing and building emails and campaign assets
Ability to assess and optimise lead flows, lead routing rules, lead scoring, lead nurturing and other lead management practices
Experience in creating hypotheses and running A/B tests to validate them
Technically capable with meticulous attention to detail and a desire to improve processes
Strong analytical skills with an ability to draw meaningful insights from marketing data
High focus on delivering results and understands the importance of measuring activity
Ability to manage multiple projects at the same time in a fast-paced environment.
A team player, who is a strong, confident communicator and collaborator
People management
What's in it for you? Our Benefits
Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found here.
Further Information
The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We have implemented a hybrid working model and we also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, talent@ft.com and a member of our team will be happy to help.
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