Address
Form of work
SalaryLocation: London, UK
Type: Full-time (4 days/week in the office)
Company Overview:
Join a dynamic and inclusive medium-sized fashion business specializing in plus-size womenswear. With a robust turnover of over £30 million last year, they are dedicated to empowering women through fashion that celebrates diversity and self-expression.
Role Overview:
They are seeking a highly motivated and experienced Marketing Manager to join their team. The ideal candidate will have a proven track record in marketing within the womenswear industry, with a focus on plus-size fashion. This role requires a creative and strategic thinker who can drive brand awareness, engagement, and sales while embodying the values of their inclusive brand.
Responsibilities:
- Develop and execute comprehensive marketing strategies to drive brand awareness and customer engagement.
- Collaborate with cross-functional teams to ensure marketing campaigns align with overall business objectives.
- Conduct market research to identify trends, opportunities, and competitor activities.
- Oversee the creation of compelling content, including social media posts, email campaigns, and promotional materials.
- Manage and analyze the performance of marketing campaigns, utilizing data to drive continuous improvement.
- Work closely with the design and product teams to ensure consistent brand messaging and imagery.
Requirements:
- Minimum of 5 years of marketing experience, with a focus on womenswear brands.
- Proven success in developing and implementing effective marketing strategies.
- Strong understanding of the plus-size fashion market and a passion for promoting body positivity.
- Excellent communication and interpersonal skills.
- Ability to work collaboratively in a fast-paced environment.
- Familiarity with Digital Marketing, social media, and D2C e-commerce platforms.
- Creative mindset with a keen eye for design and aesthetics.
