Digital Marketing Manager

About Free2Learn

Free2Learn (F2L) is a rapidly expanding and vibrant company that provides free funded training courses for jobseekers giving them the opportunity to enhance their knowledge, develop their skills and gain qualifications in a wide variety of industries. Additionally, we focus on nurturing and harnessing the knowledge and competence of those already in work by delivering high quality apprenticeships and providing a high-quality end-to-end job service.

Summary of Position

Title: Digital Marketing Manager

Hours of Work: Full-Time

Contract Type: Permanent

Location: London

Salary: Competitive

Role Purpose

As a Digital Marketing Manager at Free2Learn you will play a pivotal role in developing and executing our social, digital and website marketing strategies. You will be responsible for managing and optimizing our social media channels, overseeing PPC campaigns, improving organic search visibility, optimise website performance and leveraging LinkedIn for business growth. We are looking for a creative and analytical thinker who can drive results while maintaining a strong online presence.

The Digital Marketing Manager will be responsible for the promotion of the organisation’s brand(s) by organising and running marketing campaigns using social media platforms such as Meta Business Suite: Facebook, Messenger and Instagram, as well as LinkedIn and Twitter.

Working in a dynamic office environment you will be part of an ambitious and imaginative marketing team who are great with supporting each other. This is a brilliant opportunity for an aspiring or experienced Digital Marketing Manager to join and make their mark on a high-energy organisation. As a part of the team, you will assist in the creation of print materials including posters and brochures, as well as digital assess for web, social and advertising platforms.

Job Entails

Key responsibilities and objectives of the job are:

·       Plan and execute all Digital Marketing campaigns, including SEO/SEM, marketing database, email, social media, and display advertising.

·       Design, build, and maintain a robust social media presence across all digital channels across all social channels – Instagram, Twitter, Facebook, YouTube, TikTok, LinkedIn

·       Collaborate with web development and design teams, provide guidance on marketing-related aspects of the company's web presence, and create and maintain pages for the website.

·       Enhance website visibility through strategic initiatives encompassing Technical SEO, Local SEO, Offsite SEO, website UX, and content optimisation.

·       Measure and report on the performance of all Digital Marketing campaigns, assessing against goals (ROI and KPIs).

·       Identify trends and insights and optimize spend and performance based on the insights.

·       Brainstorm new and creative growth strategies which are consumer and business led.

·       Plan, execute, and measure experiments and conversion tests for media calendars phased across monthly, quarterly, and annually.

·       Collaborate with internal teams to create landing pages and optimize user experience.

·       Utilize strong analytical ability to evaluate the end-to-end customer experience across multiple channels and customer touchpoints, optimizing marketing budgets.

·       Collaborate with agencies and other vendor partners.

·       Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.

Person Specification

Requirements and Skills:

·       Minimum of 3-4 years of experience in Digital Marketing for both B2C and B2B sectors

·       Experience in Digital Marketing with a focus on social media management, PPC, SEO, Organic Search, Website and LinkedIn marketing.

·       BS/MS degree in marketing or a related field.

·       Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

·       Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

·       Experience in optimizing landing pages and user funnels.

·       Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends etc.).

·       Working knowledge of ad serving tools (e.g., DART, Atlas).

·       Experience in setting up and optimizing Google AdWords campaigns.

·       Strong analytical skills and data-driven thinking.

·       Up to date with the latest trends and best practices in online marketing and measurement.

Disclosure and Barring Service Clearance (DBS check)

Free2Learn is committed to safeguarding and promoting the welfare of young people and vulnerable adults and expects all staff to share this commitment.

This post is exempt from the Rehabilitation of Offenders Act 1974 and therefore applicants are required to declare:

• All unspent convictions and conditional cautions 

• All spent convictions and adult cautions that are not protected (i.e. that are not filtered out) as defined by the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (as amended in 2020). 

A criminal record will only be taken into account where the conviction is relevant to the position being applied for, and will not necessarily block candidates from employment. Any decision will depend on the precise nature of the work and the circumstances and background to the offence.

Equal Opportunities

Free2Learn is an Equal Opportunity Employer, committed to diversity and inclusion. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential. Free2Learn has a diverse workforce that is representative at all job levels.