Director Of Analytics

Director of Analytics

Location: London

Group: Marketing Sciences

About the Company

Our client values individuality and inclusivity, fostering a workplace where diversity and individual differences are celebrated. They prioritize employee well-being and advocate for flexible working conditions, recognizing that everyone has unique needs.

Company Overview

As a global customer experience agency, the client focuses on using data to understand individual customer preferences and leveraging technology to engage with them on a large scale. They combine data, technology, and creativity to drive customer engagement and business results for brands like KFC, Mercedes Benz, IKEA, and Virgin Media O2.

Company Culture and Benefits

• Flexible Working: Encourages employees to work where and when they are most productive, balancing office presence for culture, collaboration, and connection.
• Learning and Development: Offers a dedicated Learning and Development team, career conversations, and bespoke L&D programs.
• Diversity, Equity, and Inclusion (DE&I): Operates The Neighbourhood, focusing on anti-racism, disability, gender & LGBTQ+, and parents & carers.
• Health and Wellbeing: Provides coaching opportunities, mental health first aiders, private GP services, and annual "Me" and "Us" days for personal development and community service.
• Progressive Initiatives: Includes partnerships for fertility and reproductive health support, and a commitment to helping employees maintain a healthy work-life balance.

About the Marketing Sciences Team

The Marketing Sciences team is crucial to the agency's success, integrating creativity, data, and technology to drive insights and data-driven decisions. They specialize in Data Science, Data Analytics, Data Enablement, and Data Visualization.

Your Role

As a Director in the Data Analytics team, you will ensure customer and financial perspectives are represented through data-driven evidence. You will inspire exceptional customer experiences and improve performance against client objectives. Your strategic leadership will drive account direction, manage and mentor analysts, and contribute to business growth through new initiatives and pitches.

Responsibilities

Management

• Assist Senior Analytics Managers
• Support and direct data analytics roadmaps

Client Management

• Understand client objectives, business, and KPIs
• Challenge and elevate briefs
• Build relationships with client-side analysts
• Deliver statistically significant measurement and reporting
• Communicate analytical outputs and ensure timely deliverables
• Drive continuous data analytics pipeline

New Business/PR

• Lead new business pitches
• Participate in thought pieces, case studies, and award entries

Networking

• Understand and build relationships within the network and sister agencies

Evolution

• Focus on personal and team growth
• Mentor team members and guide departmental direction

Skills and Experience

• Bachelor's degree in a quantitative subject (Statistics, Mathematics, Economics) or Social Sciences with quantitative methods; Master's degree or PhD is a plus.
• 7+ years of experience in marketing analytics, customer experience insights, performance optimization, preferably in a marketing agency or consulting practice.
• Proficiency in analytical languages and software (Excel, SQL, Python, Alteryx), data visualization tools (Power BI, Tableau, Looker), web and social analytics (GA, Adobe, Brandwatch, Sprinklr), and martech design.
• Strong understanding of statistics, experimental/multivariate test design, value engineering, performance measurement, data protection/GDPR, and customer journey analysis.
• Demonstrated experience in developing insights for marketing solutions.
• Ability to contribute to organizational vision for becoming data-driven.
• Experience with 1st, 2nd, and 3rd party data.
• Confident, conscientious, self-starter with strong relationship-building skills.
• Naturally curious, imaginative, and practical problem solver.
• Ability to work independently and in a team, in an agile and fast-paced environment.
• Competence in developing and adapting repeatable processes for efficiency and consistency.

Note

This job description is not exhaustive. Employees may perform other related duties as negotiated to meet the ongoing needs of the organization.