AddressBRAND:ESTEE LAUDER, Aramis & AERIN Beauty
POSITION TITLE: TRADE MARKETING COORDINATOR
- POSITION SUMMARY:
- Lead & own all aspects of the timely and cost-effective creation, implementation and tracking of the Seasonal Gift with Purchase program across the year.
- Key contact & owner of the GWP Database. Maintaining the budget and managing the monthly excess process.
- Support Trade Marketing Manger in ad hoc retailer requests, retailer briefs and asset creation during key campaign moments.
PRINCIPAL ACCOUNTABILITIES:
SEASONAL GIFT WITH PURCHASE (GWP):
§ Lead & own the planning & execution of the seasonal Gift With Purchase Programme (Autumn & Spring) with the support of the Trade Marketing Manager.
§ Work closely with Global promo team to ensure UK & I needs are being met for GWP programmme.
§ Coordinate the forecasting of the seasonal GWP programme with the support of demand and Trade Marketing Manager, getting sign off from Leadership and alignment with Global.
§ Manage, create & track all of the collateral elements for all gifts, specifically managing briefing documents to internal VM team & day to day management of external design agencies.
§ Work with the internal design studio on asset creation to support the seasonal GWP programme, meeting retailer and digital needs.
§ Responsible for briefing the Consumer Engagement team on media support required for specific retailers, including paid social, radio etc.
§ Briefing the CRM team on mailers and emails required for seasonal GWP.
§ Be the main point of contact for field enquiries regarding all seasonal GWP requests.
§ Issue and collate all feedback from the Sales Field team and create results charts with recommendations of what worked and what did not to share with Leadership & Global teams.
§ Create and track Seasonal Competitor Report to share with Leadership and Global across the Promotional space & GWP.
GWP DATABASE & EXCESS MANAGEMENT:
§ Manage the GWP database across online, product marketing & sales.
§ Ensure the database remains on budget & manage all excess on a monthly basis.
§ Work closely with the demand team to ensure the database is up-to-date & well-maintained.
§ Manage excess gifts to support new store openings and store events.
RETAILER:
§ Attend weekly calls with the NAMs, take notes and distribute post meeting.
§ Manage briefs & asset requests for Retailers during key campaign moments.
§ Support the Trade Marketing Manager to update the promotions and Trade Marketing calendar.
§ Assist in the preparation for Retailer strategy meetings (x 2 a year), including presentation, room decoration & gifting.
BUDGET:
§ Own & manage the ‘Gift’ cost centre, ensuring the budget remains on track, all PO’s are raised and cost centre is kept up to date on a monthly basis.
§ Collate all accruals from retailers / NAMs and raise any PO’s pertaining to the Trade cost centre.
§ Attend monthly call with finance.
Qualifications
POSITION REQUIREMENTS:
- Be educated to degree level or above;
- Have experience within a marketing role, ideally within beauty, and be passionate about Estee Lauder, the beauty industry & consumer trends;
- Be highly organised, able to juggle multiple projects and work to tight deadlines;
- Be self-motivated, proactive/autonomous and keen to learn in a fast paced environment;
- Be able to demonstrate excellent communication skills;
- Be able to demonstrate a strong attention to detail;
- Be able to demonstrate excellent computer skills (Microsoft Outlook, Word, Excel [Intermediate Level, highly numerical], PowerPoint [Intermediate/Advanced, high level of creativity]);
- Be reliable, committed and willing to go above and beyond as and when the brand requires.
THIS IS WHAT YOU ARE MADE OF:
- Flexibility to adapt to changing environments.
- Highly numerate and analytical with great attention to detail.
- Able to work effectively under pressure, juggling many projects with a level of autonomy.
- Proven organisational skills and a positive can-do attitude.
- Excellent verbal and written communication skills.
- An interest in and understanding of all things beauty.
- Compensation and Benefits
- Hybrid Working (2 days WFH, 3 days office based)
- 25 Days Annual Leave (exc. Bank Holidays)
Bonus Opportunity
- 1-day Annual Leave to celebrate your birthday
- Holiday Purchase opportunity
- Summer Fridays
- Generous Staff Discount
- Mental Health Wellbeing Initiatives (Unmind App and Employee Assistant Programme)
- Benefits platform with exclusive discounts and offers
Job: Marketing
Primary Location: GB-ENG-London
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 242915
Estee Lauder Companies is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
