Growth Marketing Manager - Zing

About Zing

Zing is a brand new fintech built to make international money worry-free for anyone who sends, spends, or converts international currencies. Zing has been developed within the HSBC Group to work for anyone, even if they don’t have a HSBC account. Zing is a separate brand and product so we can be an agile fintech whilst getting the benefits of having one of the world’s biggest international banks as a parent. 

Zing has recently launched in the UK and has ambitious plans to scale both within the UK and internationally at pace. For more details about Zing, please visit https://www.zing.me/.

Purpose:

We are seeking a highly skilled and motivated Growth Marketing Manager to join our dynamic marketing team. You will be responsible for developing and implementing paid performance-driven marketing strategies to drive customer acquisition, engagement, retention, and revenue. You will have a strong background in digital marketing, data analysis, and a deep understanding of the Fintech industry.

If you’re looking for a career that will help you stand out, join Zing by HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, Zing by HSBC offers opportunities, support and rewards that will take you further.

Your responsibilities will include:

●    Develop and execute performance marketing strategies across various digital channels, including but not limited to search engine marketing (SEM), display advertising, social media advertising, affiliate marketing, and email marketing.
●    Drive customer acquisition and growth by optimizing campaigns to achieve key performance indicators (KPIs) such as cost per acquisition (CPA), return on ad spend (ROAS), customer lifetime value (CLTV), and conversion rates.
●    Conduct thorough data analysis to identify trends, insights, and opportunities for campaign optimization, and make data-driven recommendations to improve marketing performance.
●    Manage marketing budgets effectively, allocating resources for maximum impact.  Conduct cost-benefit analysis for performance marketing initiatives.
●    Collaborate with cross-functional teams, including design, product, and analytics, to develop and launch high-impact marketing campaigns that align with business objectives.
●    Stay up to date with industry trends, emerging technologies, and best practices in performance marketing, and implement innovative strategies to stay ahead of the competition.
●    Manage relationships with external vendors, agencies, and partners to ensure effective execution of marketing campaigns and maximize ROI.
●    Monitor and report on key performance metrics, providing regular updates to stakeholders and senior management.

The ideal candidate for this role will have:

•    Qualification in marketing, business, or a related field ideally.
•    Proven track record of success in performance marketing, preferably in the Fintech industry.  
•    Results-oriented mindset with a strong focus on achieving growth targets.
•    Strong knowledge of digital marketing channels and platforms, including but not limited to Google Ads, Meta Ads and marketing automation tools.
•    Proficient in data analysis and reporting tools such as Google Analytics, Excel, and data visualization tools.
•    Excellent analytical skills with the ability to interpret complex data sets, identify trends, and optimize campaigns accordingly.
•    Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
•    Exceptional communication skills, both written and verbal, with the ability to present findings and recommendations to stakeholders at all levels.
•    A self-starter with a strong entrepreneurial mindset, capable of working independently and taking initiative.
•    Passion for Fintech and a deep understanding of the industry landscape.

This is a hybrid role based in London.

You’ll achieve more when you join HSBC.

Being open to different points of view is important for our business and the communities we serve. At HSBC, we’re dedicated to creating diverse and inclusive workplaces. Our recruitment processes are accessible to everyone - no matter their gender, ethnicity, disability, religion, sexual orientation, or age.

We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse.

If you’d like to apply for one of our roles and need adjustments made, please get in touch with our Recruitment Helpdesk:

Email: hsbc.recruitment@hsbc.com
Telephone: +44 207 832 8500