Head Of Visitor Experience And Business Development

Cadw is the Welsh Government historic environment service and combines the conservation, maintenance and presentation of a national collection of historic monuments, including two World Heritage Sites, with regulatory, advisory and grant-making functions in the wider historic environment.
This is a new role, tasked with taking a strategic approach to the development of Cadw’s historic places so that they maximise their opportunity for improving visitor access, enjoyment and income generation. The post holder will play a key role in helping to plan and
implement Cadw’s investment strategy and respond to the needs of Visitors from within Wales and beyond.
Reporting to the Head of Cadw, this post will be responsible for providing strategic leadership to the teams responsible for the visitor-related activities at the 131 historic properties in care of which 24 are directly staffed by Cadw. This includes the teams responsible for visitor-facing site operations, public engagement, membership, volunteering, marketing and Business Development. The overall objective of the branch is to deliver an engaging experience for visitors to our sites, to drive up visitor numbers and membership, and to increase commercial revenue in line with the Cadw Business Plan.
The role will work alongside the heads of the other two operational branches - Historic Environment Branch and Properties in Care Branch - and the Head of Finance and Central Services - to form the Cadw Senior Executive Team (SET). All the members of SET also participate in the quarterly Cadw Board meetings and meetings of the wider Cadw Leadership Team (CLT).