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Salary As the most discerning, up-to-the-minute voice in all things travel, Condé Nast Traveler is the global citizen’s bible and muse, offering both inspiration and vital intel. We understand that time is the greatest luxury, which is why Condé Nast Traveler mines its network of experts and influencers so that you never waste a meal, a drink, or a hotel stay wherever you are in the world.
Job Description
Location:
London, GB Manager of Global Audience Development for Condé Nast Traveller (CNT) will work with the Global Executive Director of Audience Development, Analytics, and Social. The right candidate will understand how to creatively develop, engage, and inform audiences across platforms, be clued in on emerging networks, and how CNT can use them effectively. They will also execute day-to-day global newsletter strategy across CNT markets. As the brand’s newsletter expert, this candidate will guide subscriber and email traffic growth strategies, uncover revenue opportunities, and drive product optimisation efforts for each market’s dedicated newsletter program. They will also coordinate with CNT’s editorial, design, PR, and Audience Development departments to expand and enhance the distribution of subscription-driving content to new audiences through novel formats, work with the sales team to conceive and execute sponsored social and newsletter packages that capitalises on trending and evergreen topics the global CNT audiences love.
The ideal candidate is passionate about digital media and storytelling and is comfortable working at the intersection of editorial, Audience Development, analytics, and newsletter marketing.
Primary Responsibilities:
- Work with commerce editors and SEO team to grow search traffic, using analytics to identify growth opportunities
- Help develop and maintain long and short-term sponsorship and editorial calendars—with a focus on identifying priority brand events and producing content for them
- Collaborate with the edit and art departments on promoting long-form features and strong subscription drivers on social platforms and newsletters
- Work with the sales and Audience Development teams to pursue and execute sponsorship opportunities on social platforms and newsletters
- Develop acquisition strategy to drive newsletter subscriber growth
- Increase newsletter engagement rates through testing, content analysis, targeted segmentation, and recipient-level content personalization
- Define newsletter strategy best practices for email stakeholders across the markets, including strategies for onboarding, re-engagement, personalization, audience segmentation, etc.
- Build and deploy newsletter products using Sailthru
- Help to develop email roadmap and long-term email growth goals
- Attend monthly performance meetings with Condé Nast's newsletter strategy team and stakeholders
- Collaborate with Product team around on-site email sign-up opportunities, functionality, and copy
- Collaborate with Social and SEO strategy teams to identify email acquisition opportunities
- Evaluate most effective content to drive signups; optimize content for search
- Identify underutilized social channels for email signup
- Report deliverables and results to the Audience Development team and key stakeholders
Preferred Skills:
- Experience in publishing, ideally having worked on both editorial and Audience Development
- Strong communication skills, both written and verbal
- Experience working across departments and working on collaborative projects
- Professional experience creating, optimizing, and adapting content for platforms including websites, newsletters, video, and social media platforms
- Excellent understanding of email execution concepts and metrics; deliverability; best practices
- Proven ability to grow audiences through email strategies
- Highly analytical and capable of deriving meaning from data through testing and optimization
- Previous experience in a global or multi-market role with ability to lead multiple teams and projects
- Detail oriented with exceptional project management skills
- Experience with Sailthru (or a similar ESP platform) required; Google Analytics and Parse.ly (or a similar analytics’ platforms) a plus
What happens next?
If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.
Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.
