AddressPRIMARY OBJECTIVE:
- Responsible for implementing strategic partnership and Market Access strategy at the assigned MA authorities or regional/ hospital formulary listing committees.
- Plays an essential role in developing, communicating, and executing the value strategies that address questions and influence the key decision-makers.
- Increase EPD product GOV assessment via enlisting products into NLEM, leading conversation, and creating budget impact analysis to convince payers.
- Build trusted and strategic relations with government payers and key NLEM committees.
- Seek opportunities to do partnership programs with private insurance to drive more product reimbursement.
- Drive the design and implementation of brand HEOR/CE studies in collaboration with local universities and/or Abbott Headquarters in order to synthesize published health economic evidence for Abbott products.
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EDUCATION/QUALIFICATIONS/EXPERIENCE:
- Degree in Science/Pharmacy/Medical related field or appropriate tertiary qualification.
- Strong marketing and sales track record of 10-12 years in the pharmaceutical industry.
- A person who has experience in the Market Access area and a strong relationship with key NLEM CNS and ob-gyn working groups is preferred.
- >10 years’ experience in pharmaceutical industry including a significant experience in Market Access authorities and/ or formulary listing committees, preferably with experience working with off patented products.
- Experience working in a multinational company with a matrix organization
- Ability to interpret and integrate Market Access strategies into actionable, value-added planning activities
- Excellent communications and interpersonal skills and strong ability to develop relationships with external stakeholders
- Ability to work in a fast-paced and changing environment
- Professional behavior with “can-do” and “open mind” attitudes
- Winning mentality, dynamic, innovative, customer focus and cross-functional team player
CORE JOB RESPONSIBILITIES:
- Visit and engage assigned MA authorities and customers on a regular basis
- NLEM committees relevant for Market Access decision-making
- Pricing and/or Reimbursement authorities
- HTA (Health Technology Assessment) Agencies
- Experts and advisors to MA authorities
- Strategic account planning to build distinguished quality access and sustainable win-win partnership.
- Map decision-making process and criteria, regular monitor and update
- Perform systematic stakeholder mapping, gain thorough understanding of formal and informal decision-making
- Understand the account needs at organizational and decision-makers levels
- Lay out short- and long-term account access vision, goals, key strategies and tactics
- Lead the execution of strategic partnerships at the assigned MA authorities/ committees
- Proper integration of key risks & opportunities, strategies & tactics into country MAP
- Monitor competitors’ strategies and prepare appropriate Market access responses
- Improve access policies and conditions
- Monitor closely changing dynamics in terms of access policies & conditions, such as
- pricing, reimbursement, formulary listing, other relevant payer polices & guidelines, and, where applicable, tender specifications
- Identify areas to move from low(est) price-based to value-based decision-making, leverage global policy concepts, tools and international experts to improve or preserve access policies and conditions
- Identify and execute payer value-added programs
- Based on strategic account planning, identify account-specific payer value-added programs which provide short- or/ and long-term success for EPD portfolio. This may be payer engagement programs, or local health economics studies
- Payer engagement programs: design the program and materials; build in outcome measurement to demonstrate value for payers
- Local health economics studies: design local study to demonstrate better value for money or positive budget impact, or local dissemination of global studies
