Marketing Assistant, Vitafoods

We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

The Role

The Marketing Assistant role works across Vitafoods, a leading brand in the event space, including the flagship event Vitafoods Europe as well as supporting Vitafoods Asia and India.

To assist in the delivery of multi-channel marketing campaigns for the portfolio of selected events. This will focus on campaign execution, including email, print and onsite promotion, with a specific focus, but not limited to, visitor promotion and customer conversion campaigns.

Project management skills: As a Marketing Assistant, you will need to meet deadlines for multiple projects and support across all marketing campaigns. You will need to understand data, analyse audience, and deliver reports on performance and outcomes.

Communication skills: Excellent writing skills for copywriting of marketing materials, namely email marketing. As a Marketing Assistant, you will be able to convey messages effectively with both internal and external stakeholders and assist in the delivery of marketing campaigns to meet agreed objectives, timelines and budget.

Job Summary/Responsibilities

• Work with members of the marketing team to identify, and deliver innovative effective multi-channel – integrated marketing campaigns that deliver event/customer objectives.
• Support the visitor promotion team with general admin duties related to event marketing.
• Work with the Senior Marketing Executive to assist in the delivery of the email campaign for Vitafoods Europe.
• Work with the Senior Marketing Executive to deliver strong marketing campaigns and partnerships with media and event partners to acquire quality audience, increase brand awareness and deliver quality content for our audience. This will include liaising with designers on resizing and sending out collateral.
• Work with the Senior Marketing Exec to deliver contra agreements with related Informa events.
• Assist the Senior Marketing Exec in the development of performance reports for the senior management team.
• Work with the Digital Marketing team to maintain and update event websites.
• Write, edit, and proofread copy for promotional materials within marketing campaigns to ensure adherence to brand guidelines and tone of voice.
• Providing timely communication between relevant departments including sales, operations, and content team.
• Collaborate with internal Informa teams, agencies, and other vendor partners.

Qualities needed for culture fit

• Collaborative worker
• A positive 'can do' attitude, willing to go the extra mile and eager to develop new skills.
• Willingness to help colleagues and share best practices.
• Travel to Amsterdam and Barcelona may be required.

Skills required

• Educated to degree level or equivalent in Marketing or Management
• Knowledge of CRM platform and systems desirable, data segmentation, test and target within email campaigns and integration with wider marketing campaign cycle.
• Proficient in Microsoft Excel and PowerPoint
• Experience using Photoshop, Canva or similar desirable
• Excellent organisational skills and the ability to multitask and meet deadlines
• Understanding of how to analyse campaign effectiveness, recreate successful multi-channel campaigns.
• Excellent communication, presentation, and time management skills, with the ability to handle multiple priorities simultaneously.
• Strong written & effective verbal communication skills with the ability to simplify messages and processes.

• Advanced listening, questioning.

https://www.vitafoods.eu.com/

https://www.vitafoodsglobal.com/

https://www.vitafoodsasia.com/

vitafoodsinsights.com