Marketing Director

Our client is looking for a Marketing Director to join their leadership team to be responsible for making them a marketing-led organisation! They have ambitious growth plans, and you will work closely with the founders to develop the business.

They've had an exciting few years! Since videos of their founder's grandma Pat eating their first prototype went viral in 2018 (receiving over 100 million views around the world) they went on to launch in the UK in 2020, the US in 2022, and Canada in 2023 - to date they have supported the hydration of over 60,000 people! Innovation is at their heart and they are constantly improving what they do based on the insights from their very engaged community. They also have an exciting NPD pipeline of new products through which they aim to deliver even more impact in the future!

You will own and lead on developing and executing our client's marketing strategy to extend the brand to wider audiences and more geographies. They have an incredible product that has already transformed the lives of those living with dementia and an inspiring ambition to broaden the impact of what they do. The possibilities are exciting to say the least.

They've created a wonderfully inventive solution to help those who struggle to stay hydrated and it can absolutely support those with other disability or illness-related hydration issues. Could the brand also stretch into other categories like Sports supplements or even Healthy Snacking? There's something very distinctive and compelling at the heart of their product, but what are the parameters for their potential expansion?

It will be your responsibility to lead on researching the above considerations to both define/update their brand positioning and stretch, and to roll-out this brand strategy. You will also be responsible for leading execution of marketing activity across all channels - developing, managing, optimising and continuously improving execution against strategy.

Does this sound like you? Our client would love to chat with you about joining their agile team (based in Hackney), and how you could shape their future - maximising the impact of their dynamic start-up!

Reports

Reports to:

- CEO/COO

Direct & indirect reports: (To be scoped further once Marketing Director in place)

- Digital Marketing Manager

- Digital Marketing & Content Assistant

- PR/Partnerships Manager

- Graphic Designer

- NPD Technologist

Key internal stakeholders:

- Founders

- Exec Board

Key external stakeholders:

- Customers (DTC, B2B), Future Sales Channels eg. Retailers

- Agencies - brand research, creative etc

Key Accountabilities and Responsibilities

- Ultimately, achieve their ambition of growing to support the hydration and nutritional needs of over a million people a year.

- Distil what they stand for as a brand before exploring potential portfolio frameworks to make sense of potential future sub-brands/categories.

- Deliver a unified and validated Brand & Portfolio Strategy and develop a roadmap for implementation.

- Oversee the development of Brand House & Architecture, Messaging and Visual Identity.

- Leading execution of marketing activity across all channels in all markets - developing, managing, optimising and continuously improving execution against strategy.

- Taking overall responsibility for the selection and management of appropriate agencies relationships and ensuring performance criteria are met.

Qualifications, Experience, Technical Skills/ Knowledge

Their ideal candidate would have 10+ years experience with a proven marketing track-record and an entrepreneurial mindset - someone looking for a new fantastic opportunity to own and shape the future of a social impact company looking to improve the lives of millions.

- An accomplished senior level, commercially driven marketing professional, able to demonstrate a real breadth of marketing experience and flex between making strategic decisions while being hands-on and commercial.

- Evidence of first-class creativity, able to convert insight into action - both marketing activities and product innovations that drive incremental profitable brand growth.

- Highly entrepreneurial; not satisfied with the status quo and constantly looking at new ideas and innovations.

- Driven by outcomes and making a difference. Not afraid to get their hands dirty.

- Proactive - comfortable working at pace with an open and inclusive style and an individual who naturally takes ownership.

What sort of person are they looking for?

- Passionate about social impact

- Excited to be part of a small but agile team and contribute to team culture

- Someone with classic brand marketing experience, BUT with the flexibility and agility to know when its relevant to diverge from it

- Driven and ambitious; keen to make a mark on the world by building an amazing brand

Benefits

- Share Options in a high-growth company

- Company Socials + Friday Drinks

- 25 days holiday plus Bank Holidays

- Wellbeing scheme

- Cycle-to-work scheme

- Enhanced maternity/paternity leave

- Friendly small team & bright, airy office with the best views of London!

- Great location: close to the cafes and bars of Broadway Market in Hackney