Marketing Manager

Marketing Manager
Pure are recruiting for a leading nationwide business with a thriving online presence. Their brand values of Passion, Inspiration, and Expertise drive their commitment to providing exceptional products and experiences to customers. A business dedicated to fostering a collaborative and creative environment within our marketing team, offering exciting opportunities for growth and innovation.
As the Marketing Manager with a minimum of three years experiences as a Marketing Manager, you will play a pivotal role in driving marketing strategies and activities across all channels. From managing loyalty programs to leading customer communications and enhancing the online and in-store customer journey, you'll be at the forefront of shaping their brand's presence and driving engagement and loyalty.
Key Responsibilities:

Campaigns, Customer Experience & Loyalty:

• Plan and execute comprehensive customer communication programs across all channels, including email and social media.
• Enhance the in-store and online customer journey through effective POS materials and website content to support purchase decisions.
• Manage loyalty scheme, optimising membership value and designing compelling offers to drive growth.
• Oversee the creation of the internal quarterly company newsletter, ensuring timely distribution and engaging content.
• Foster and manage supplier relationships to support campaign execution within budget constraints.

Digital:

• Lead the planning and execution of the social media strategy to increase reach, engagement, and follower-ship.
• Ensure regular refreshment and optimisation of website content to maintain relevance and engagement.
• Develop integrated marketing campaigns across multiple digital channels to support customer and revenue growth.

People Leadership:

• Effectively manage the Graphic Design studio team, ensuring workload planning and maintaining quality standards.
• Supervise the Marketing Executive, Email Marketing Executive, and Digital Content & Social Media Executive to ensure effective campaign delivery.
• Collaborate with cross-functional teams to optimise profitability and support strategic marketing initiatives.
• Work closely with the e-commerce team to develop website content and digital advertising campaigns.
• Support the Marketing & Customer Experience Director in strategic initiatives and commercial priorities.
• Conduct personal development reviews for direct reports.

PR & Brand:

• Manage the PR media plan, collaborating with external agencies to identify and deliver positive news stories across various media outlets.
• Serve as a brand ambassador, upholding brand guidelines and ensuring responsible marketing practices.

Candidate Profile and Experience:

• Experienced marketer with a background in multichannel campaign management and brand management.
• Strong organisational skills with the ability to manage multiple tasks on time and within budget.
• Excellent communication skills, adaptable to diverse audiences, and confident in presenting ideas.
• Passionate about delivering exceptional customer experiences and driving change.
• Retail consumer marketing and digital marketing communication background preferred.
• Proven experience in managing loyalty schemes and CRM systems.
• Creative flair with exceptional copy writing skills and attention to detail.
• Prior experience in managing small teams is desirable.

If this sounds like the opportunity, you have been waiting for please get in touch!