Marketing Manager

I am working with a leading accounting, tax, and advisory practice that is looking for a Marketing Manager to join their team. Their focus is on delivering high-quality services through a combination of top talent and innovative technology. As a firm, they support entrepreneurial businesses, owners, and managers in achieving long-term success.

As a core member of their Marketing team, you'll play a pivotal role in supporting various business areas to drive business growth. If you're passionate about strategic marketing, content creation, and brand, this is the perfect firm for you!

Key Responsibilities & Skills

Brand

· Be an active ambassador for the brand, ensuring that it is used appropriately at all times and manage situations where it is not used in the correct manner.

· Support the development of the brand, offering ideas and helping with delivery with elements including design and photography, offering a critical eye to proposed designs.

CRM

· Be an active user of Salesforce and support the business in using the system in the approved way.

Digital Marketing

· Use marketing technology including software platforms and automation.

· Support the Head of Digital in maintaining and enhancing the firm's presence on social media, including Twitter and LinkedIn.

· Help to promote the adoption and use of social media across the business.

Events

· Support the development and delivery of corporate hospitality and events (both face-to-face and virtual) to enhance the brand and build relationships with clients, prospects and intermediaries.

· Offer new ideas to get the most from event spend whether internally or externally.

Group

· Support with Group marketing and communications initiatives, where necessary and take a lead on activity where requested.

Management

· Ensuring that the team management system (Monday) is kept up to date with progress on activity.

Content & Campaigns

· Leading on the development of campaign plans.

· Project management of campaigns, working with the wider Marketing & Communications team to ensure timely delivery and to budget.

· Production of creative marketing content to support campaigns including reports, flyers, brochures, video, podcasts and advertisements.

· Development and management of relationships with external suppliers such as conference organisers, designers, videographers, industry associations and key publications.

· Proactively seek out and write initial drafts of client case studies using agreed format.

· Use of Salesforce to monitor campaigns.

· Create and maintain metrics reports on marketing activity to understand their effectiveness and business impact. Develop close-out reports to evidence ROI, mapped to campaign objectives.

4-5 years as a marketing professional, primarily in a B2B environment (preferably professional services).

Track record of content-led marketing campaigns, achieving brand profile and lead generation KPIs.

Project management experience handling multiple marketing initiatives.

Proficiency in creating diverse marketing content.

Strong written and oral communication skills.

Social media expertise (LinkedIn and Twitter).

Event organization and management (both live and virtual).

Familiarity with software platforms:

CRM systems (preferably Salesforce).

Marketing Automation (preferably HubSpot).

Advanced Microsoft Office knowledge.

Website CMS (HubSpot and Wordpress).

Social media scheduling/publishing tools.

Effective stakeholder management and problem-solving abilities.

Professional demeanor and excellent IT skills.

If this job isn't quite right for you, but you know someone who would be great at this role, why not take advantage of our referral scheme? We offer £200 in shopping vouchers for every referred candidate who we place in a role. Terms & Conditions Apply. https://refer-a-friend