Marketing Manager, Societies

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Marketing Manager, Societies

Location: London, UK – Hybrid Model

Closing date for Applications: 22nd April 2024

Purpose of the Role

This role is pivotal to the Journals Marketing Planning team, managing the delivery of innovative and impactful marketing for key academic-society-owned journals published by Springer Nature.

As well as delivering agreed marketing activities per individual society agreement, the Marketing Manager, Societies, will ensure that society journals and societies are included in marketing programmes managed by colleagues in the Journals Marketing Planning team. They will also monitor and report back on marketing activities for society journals, both for individual society publishing agreements and the society marketing programme as a whole.

The role requires strong analytical, communication and organisational skills, combined with the ability to produce and present reports to internal and external stakeholders at a range of levels.

As well as being responsible for the marketing of existing society titles, the Marketing Manager, Societies will contribute to tender processes (RFPs) by working closely with colleagues in Marketing Strategy and Editorial to produce high-quality, impactful, and engaging presentations.

We are looking for an independent, experienced marketer that is comfortable with a data-driven and customer-centric approach to marketing and who is confident working in a fast-paced environment of innovation.

Responsibilities

• In line with business objectives, prepare, manage and execute, in collaboration with the marketing operations team, marketing activities for key society journals.
• Work in close collaboration with local and global members of the Marketing Planning team to deliver campaigns, share successes and challenges, and present insights to the wider marketing department and organisation.
• Develop and test both new and proven marketing tactics and channels to meet targets for manuscript submissions, website traffic, and other KPIs.
• Analyse campaign performance and impact and adapt tactics and channel mix to optimise KPI conversions, ROI, and drive efficiencies in processes.
• Work with key stakeholders to create and deliver regular marketing updates/reports to societies and contribute to new society tenders.

Key Relationships

Internal: Marketing Planning (team where this role is part of), Marketing Strategy, Marketing Operations, Society and Partner Management, Marketing Data, Analytics & Technology.
External: Society contacts, selected marketing vendors.

Experience, Skills & Qualifications

Essential

• Proven experience of excellence in digital marketing, using the latest channels and technology, preferably within the online publishing, information, or SaaS industry.
• Experience of managing multiple projects, relationships, and a marketing budget.
• Analysing data, identifying trends, and making data-driven decisions to optimise marketing campaigns.
• Reporting and presenting to stakeholders of different levels is essential.
• Experience of working with international academic societies and in a global, matrix team would be beneficial.
• Experienced in digital marketing.
• Creative, organised, self-starter.
• Customer-centric, excellent communication skills with a desire to work in a high-performing, goal-oriented environment.
• Marketing data analysis, reporting, presentation writing and delivery. Experience of Google Analytics would be a benefit.
• Ability to work independently, anticipate required activities/tasks, and work according to changing priorities and deadlines.
• Highly organised and able to comfortably manage multiple projects and relationships.
• Adept at building and maintaining relationships with internal and external stakeholders of all levels.
• Budget management.
• Fluent spoken and written English.

Qualifications

• University degree, preferably in marketing, business or science, or a similar qualification

All employees are expected to regularly attend the office in line with our global flexible work from home policy. Further information regarding this will be shared during the interview process.

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