Marketing Manager

Job Summary

This role is part of the Marketing & NPD team. The role is accountable for the creation and delivery of the 3-year brand strategy and annual brand plan (inclusive of the full marketing mix). Leadership of the marketing team members to support the delivery of the plans.

Key Areas of Responsibility

· Support the Marketing & NPD Director to develop the 3-year brand strategy; clarifying the role the brands will play in the wider Jackson’s Bakery business.

· Develop, communicate, and execute the annual brand plan for the portfolio.

· Management of the portfolio’s P&L to deliver profit goals whilst growing the business in line with the strategy.

· Oversee the on-time delivery of all projects and brand initiatives including EPD, NPD, pack design changes, BTL and ATL campaigns.

· Monitor and understand key brand health performance metrics, identifying and executing clear actions.

· Work closely with the wider commercial team to develop clear channel plans – whilst driving opportunities and mitigating risks.

· Monitor and control budgeted brand expenditure.

· Manage agency relationships to ensure effective work in line with objectives set.

· Leadership of the marketing team, ensuring clear roles and accountabilities are known, and motivating development plans are in place.

You will:

· Be a passionate, determined and commercially minded individual, who can marry big business thinking with an entrepreneurial can-do attitude.

· Have the knowledge of how to formulate, gain agreement to and implement brand objectives and strategies.

· Bring experience of delivering brand programs, demonstrating strong understanding of all aspects of the marketing mix to grow equity, along with the ability to manage financials to maximize profitability.

· Have the ability to evaluate market/consumer data to aid effective decision making.

· Be able to get great output through the team and partner collaboratively to get epic work from agencies.

· Be comfortable ‘taking others with you’, seeking builds from those around you.

· Be able to flex style, develop and lead a diverse cross functional team.

· Be open to constructive feedback and actively enjoy building capability, autonomy and ownership in the team.

Those who know you would describe you as:

· Strategic thinker

· Strong team player

· Clear communicator

· Organised and thorough

Qualifications

Marketing qualification advantageous

Job Types: Full-time, Permanent

Pay: £50,000.00-£80,000.00 per year

Benefits:

• Company pension
• Free parking
• Paid volunteer time
• Sick pay

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Work Location: In person

Reference ID: Marketing Manager