AddressCompany description
Job Title:Marketing Planning Manager
Location: Basingstoke - Hybrid
Contract: Full-Time/Permanent
Salary: Up-to £52,000
Hours: Monday to Friday
AA Summary
At the AA roadside assistance was just the start. For over 100 years, we’ve continued to evolve and adapt. Today, as the nation’s number one motoring organisation, we offer a range of excellent products and services to millions of customers from roadside assistance to home and motor insurance as well as providing the latest driving technologies. As we continue to expand, diversify, and modernise, joining us as a Marketing Planning Manager, you’ll play a key part to our success and join us on this exciting journey.
As the market leader, we continually invest in our people and industry experience with specialist talent across many fields from Insurance, Data, IT, Digital, Pricing, Customer-Care and Auto-Repair, to HR, Finance, Marketing, DriveTech, AA Cars and Driving School, we’re a customer-focused and innovation driven. We push for better & back each other every single day to provide the best customer outcomes!
#LI-THEAA #LI-Hybrid
This is the job
We have an exciting new opportunity for a Marketing Planning Manager, where you will manage the planning and commercial analysis of Road customer retention journeys to maximise the retained value of c£600m invited premium, c3.1m invited customers per year & £30m in customer discount.
You will be responsible for the commercial marketing performance of Breakdown Cover customer retention journeys – optimising offers, channels, creative & timings. Working closely together with the Senior Retention Planning Manager, as well as a Marketing team who will manage the creative execution.
What will I be doing?
- Drive a data and insight driven approach to plan & optimise retention activity across customer segments & journey points. Actively propose changes and introduce new activity through which to maximise commercial results and help develop future strategy
- Work with Product Owners to ensure initiatives are built, tested & successfully implemented across different systems
- Own the reporting and understanding of commercial performance of retention activity & initiatives. This means working closely with the Retention Analyst, Insight & MI teams to determine actionable insight and MI on performance
- Work with Pricing, Finance, Contact Centre, Acquisition and Group Marketing teams as required, to ensure we understand the impact of other team’s activities on retention, and influence their plans to optimise overall value for the AA
- Work with the inbound and outbound contact centre teams to optimise the commercial performance of inbound (Stay AA) & outbound customer interactions
What do I need?
- Excel advanced user - able to build forecasts and models to explain complex campaign results
- Strong technical acumen - able to drive conversations with IT colleagues to properly understand solutions, to ensure right customer and commercial outcomes
- CRM Planning experience and expertise; including control group and A/B testing analysis within complex customer journeys
- Commercial acumen – focus on revenue and profit creation
- Exposure to offer optimisation
- Understanding of predictive model application in CRM planning
- Understand and have worked with commercial operations teams
- Experience working in regulated subscription businesses (especially Telco or Insurance)
- Some SAS skills would be an advantage
Additional Information
We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:
- Free AA breakdown membership from day 1, 50% discount for family and friends in the first year plus discounts on other AA products
- 25 days annual leave plus bank holidays + the option to buy additional annual leave
- Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
- Pension scheme available up to 7% contribution
- Access to the EV discount scheme
Plus, so much more!
We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.
As part of the onboarding process, we complete several pre-employment checks including work reference, credit, and criminal record checks.
We may close the vacancy sooner than the advertised date if we get a high volume of applications, please apply now if you are interested.
