Address
SalaryMedia Relations Lead
Job Req ID: 27599
Posting Date: 13 Jan 2024
Function: Corporate and Regulatory Affairs
Location: One Braham (4140), London, United Kingdom
Salary: Competitive
About EE
Empowered, challenged, supported and rewarded, our people are the key to our success. Our people keep customers happy with great service, and our network, named best in the UK, is keeping their digital lives connected. Since becoming part of the BT family, we’ve focused on creating an energising culture that makes EE an even better place to build a career. We’re at the top of our game, and this is your chance to join us.
At EE, we’re creating an inclusive working environment where people from all backgrounds can succeed. Diversity makes sense for us, for our customers and for our future. We value different perspectives, skills and experiences, and welcome applications from all sections of the community.
We’re therefore open to considering flexible working, things like part-time hours or other flexible options. We also offer emergency time off for dependants in addition to generous maternity and paternity leave. It’s our way of helping people find a job that suits them, so talk to us during the recruitment process to find out where you could fit in.
Why this job matters
BT Group is going through significant change in demonstrating our purpose - we connect for good. The BT Group Manifesto shows that we’ve got big plans for where we want to be, and our social impact plans are a critical part of that. This role is crucial in helping the delivery of the social impact strategy and activation across BT Group, whilst building BT’s reputation externally and internally.
This role exists to build and protect the reputation, and support the commercial and corporate objectives, of BT Group’s Consumer business which is home to the EE, BT, and Plusnet brands. The role holder will lead on issues management across all three brands as well as managing a press office programme for EE.
You will reach a wide variety of external stakeholders across multiple channels from business and consumer national media to lifestyle press, industry analysts, online communities, and social media.
What you’ll be doing
- Leading Press Office management – you will be responsible for the day-to-day management the Consumer Corporate Affairs press office covering EE, BT and Plusnet. Leading the reactive press office function for all three consumer brands, the proactive campaign management for EE and managing two press office agencies.
- Issues and crisis management – you will be a key member of our crisis management function, which occasionally also requires out-of-hours support and is responsible for assessing and responding to issues across all channels, working closely with a wide range of stakeholders to ensure seamless coordination.
- Corporate communications – supporting the Principal External Comms, Consumer, you will be required to actively participate in the communications plans supporting our regulatory and policy agenda
- Proactive campaign development and support – you will be responsible for leading proactive campaign development for EE designed to drive a steady drumbeat of coverage. These consumer campaigns include but aren’t limited to supporting our customer service initiatives as well as other ad hoc activities and announcements that support broader company objectives, from tactical short-term opportunities to long term campaigns.
- Media relations – you will be responsible for building and maintaining strong relationships with key journalists that influence reputation and perceptions across our brands with technology, consumer affairs, regulatory and personal finance press in trade, national and regional media. This includes meetings and exciting hospitality opportunities during and outside of normal working hours.
- Counsel and advice – provide communications planning, and strategic business counsel to a range of internal stakeholders and establishing yourself as a trusted advisor to key internal contacts across our business up to Managing Director level.
- Customer communications – whether for crisis communications or proactive customer messaging, the press office team has a critical role in reviewing and providing feedback on a wide range of customer communications.
- Agency management – you will be responsible for managing our EE, BT and Plusnet press office agencies. Leading these agency teams to ensure that the press office is set up for success and that we are developing and delivering exciting and engaging creative campaigns that get cut through with our core audiences.
- Team structure – you will have one direct report – Press Officer. You will be responsible for supporting their performance and development.
- Monthly evaluation – you will be responsible for the month monitoring of press office activity and performance. This report will form part of the monthly Consumer Corporate Affairs CEO report.
The skills you'll need
- Robust, calm under pressure, and persuasive – the ability to debate issues and clearly, calmly communicate to a range of audiences under pressure
- Excellent writer, with experience writing reactive media statements, features, press releases and content for social media
- Strategic thinker with ability to contribute to key decisions and advise others by interpreting internal and external influences and changes
- Ability to manage and prioritise complex, competing communication issues – maintaining high standards and alignment with BT strategy at pace and with minimal guidance
- Ability to constructively challenge and influence at senior levels
- Logical, curious, detail-oriented and results driven – ability to analyse complicated situations and communicate them in a clear and understandable way
- Empathetic – we want to treat our customers as we would like to be treated and will always go above and beyond wherever possible to help them
- Opportunistic – the ability to spot opportunities and quickly move to make the most of them
- Excellent team/cross functional player with ability to assist in the development of media and business strategy
Benefits
- 25 days’ annual leave, plus bank holidays, and additional days for length of service
- 10% on target bonus
- Life Assurance
- Pension scheme - If you pay in a minimum of 5% of your pensionable salary every month we will pay in 10%
- 50% off BT and EE mobileSIM only plans
- Exclusive colleague discounts on our latest and greatest BT broadband packages
- BT TV, including BT Sport and the NOW Entertainment membership, and 25% off NOW Sport, Cinema and Kids
- 30% discount for friends and family on EE mobile pay monthly and SIM only plans
- Shared Parental leave - maximum amount of leave you can share with your partner is 50 weeks
- 3 volunteering days per year
- Competitive employee discount on BT/EE products
- Competitive friends and family discount on EE Mobile
Our leadership standards
Looking in:
Leading inclusively and Safely
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.
Leading inclusively and Safely
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.
Looking out:
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.
Looking to the future:
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.
We value diversity and celebrate difference. As Philip Jansen, our CEO, says ‘We embed diversity and inclusion into everything that we do. It’s fundamental to our purpose: we connect for good.’
We all stick to the same values: Personal, Simple, and Brilliant. From day one, you’ll get stuck in to tough challenges, pitch in with ideas, make things happen. But you won’t be alone: we’ll be there with help and support, learning and development.
A FEW POINTS TO NOTE:
Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.
DON'T MEET EVERY SINGLE REQUIREMENT?
Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.
