Online Merchandiser

At Iceland foods, we have been blazing a trail in the last few years. Since 2016, Iceland.co.uk has been the UK’s fastest-growing online grocer, outpacing its biggest rivals, and the Online team’s dedication to its customers over the past 8 years have resulted in record-breaking growth.

We have a fantastic opportunity for an eCommerce Merchandiser to join our growing team within Online, located at our head office in Deeside, near Chester.

Purpose of the role:

Our Online Merchandiser will be working closely with their Trading Manager to ensure there is a clear plan in place which enables digital sales growth through a strong online trading offering for their department.

The role will include working with product ranging and stock planning teams, email and digital marketing, branded suppliers, and buyers to deliver maximum ROI and great availability our online customers. This role provides responsibility to trade your own department as well as feeding into the main online trading plan.

Key Accountabilities:

• Take ownership of on-site category merchandising, driving cross/up-sell to increase AOV, with responsibility to analyse impact and optimise.
• Ensuring key offers and promotions are merchandised across relevant areas of the website.
• Own specific product categories to drive sales on Iceland.co.uk, delivering against sales targets, reporting at weekly team meetings.
• Set up promotions.
• Implement the trading plan.
• Reviewing performance of creative
• Identify opportunities for increasing revenue using web analytics tools to improve key performance metrics such as conversion, bounce rate, AOV and page views.
• Implement our SEO strategy to drive quality, relevant traffic, ensuring "Best in class" customer & search engine experience.
• Work closely with the digital marketing and marketing teams to ensure that category traffic is optimised for all E-Commerce channels including email, paid search and affiliates.
• Review performance of merchandising and making iterative improvements to maximise sales.
• Successfully manage the automated product recommendation tool and on-site search tool to increase average order values.
• Manage the removal and additions of products for owned categories.
• Support the various customers shopping missions, including how devices influence the customer and championing the online customer experience with a view to improving conversion & customer satisfaction.

Skills Required:

• Great attention to detail and a high standard of numeracy (including strong Excel skills)
• Commercial understanding with the ability to select products, price points and promotions that will drive sales.
• Ability to organise and prioritise a large number of tasks and work calmly under pressure.
• Flexible, enthusiastic, and motivated with the ability to work to targets in a deadline driven environment.
• Proven ability to brief and shape online creative for onsite promotions.
• Previous experience operating in an online retail environment.
• Able to motivate others and create effective networks of people who can give you what you need.
• Google Analytics or Salesforce preferred but not essential

Make a difference to your career, we expect a lot but you’ll get a lot back in return. We will help you grow and develop your career and give you the freedom to show that you really care.

Alongside this we can offer you:

• A very competitive salary with an excellent benefits package
• 25 days holiday, plus 8 days bank holiday
• 15% store discount, 30% club individual restaurant discount
• Free parking
• Highly subsidised restaurant onsite with our own Michelin Star Chef!
• Subsidised Costa onsite
• Educational sponsorship
• Enhanced maternity/paternity leave
• Long service awards
• Reward & recognition

Be Proud. Be brave. Be everything that makes us different. Be Iceland.