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SalaryAbout the Company
Morningstar’s mission is to empower investor success. The Enterprise Solutions group does this by creating products that help financial professionals and the investors they serve, achieve financial goals. The Morningstar Enterprise Solutions business is one of the largest software units, with a large pre-existing user group – still prime for market and wallet share growth globally.
The Role
We are looking for a Product Marketing Manager for our Enterprise Marketing team who is eager to help us develop positioning, segmentation, content, and GTM strategy for Morningstar Direct in the EMEA market. The role will report to the Associate Director of Regional Product Marketing and will need to be comfortable working with several key stakeholders in product management, sales, marketing, and success across the globe. You will be part of the new yet growing regional Product Marketing team dedicated to driving revenue potential for the Enterprise business outside of the US by crafting tailored marketing strategies and enabling regional client-facing teams. This position can be based out of Frankfurt or London and hybrid office attendance is required.
Job Responsibilities
- Adapt global Morningstar Direct positioning, GTM components, and marketing programs to best resonate with EMEA clients’ needs and differentiated from competitors.
- Act as the Product Marketing lead for all regional initiatives. Driving internal awareness for our regional strategy by connecting dots and creating enablement tools for product development, Product Marketing, international marketing, customer success, and sales.
- Deeply understand and document the needs of our EMEA clients to craft and execute the region’s go-to-market strategy for new product releases.
- Support regional demand generation and content marketing campaigns with expertly crafted persona-specific content.
- Own the creation and maintenance of foundational regional marketing content including, but not limited to, message maps, value propositions, market sizing, segmentation, competitive intelligence, buyer/user personas, buyer’s journey experiences and sales enablement materials – regionalizing and translating (with the assistance of linguists) assets into local language where appropriate.
- Lead voice of the customer work in EMEA in the form of win/loss interviews, NPS studies, and client surveys. Leverage these findings in the development of a marketing roadmap, influence the product roadmap, and create sales enablement content such as case studies, testimonials, and videos.
- Use a data-driven approach to the development and measurement of marketing campaigns focused on driving retention, wallet, and market share growth for the business.
- Perform other duties as necessary from time to time.
Qualifications
- Minimum of 3-5 years in a Product Marketing or product management capacity
- Financial industry and or SaaS/PaaS experience preferred
- Bachelor’s degree
Nice to have
- Must be a strong writer and communicator that brings the voice of the customer front and center to all marketing deliverables.
- Comfort with using data to make decisions, strong business acumen, and focus on metrics that drive revenue.
- Ability to thrive in a global, matrixed organization with strong cross-cultural interpersonal skills.
- A team player’s attitude with a high threshold for quality.
- Empathy and the maturity to own and learn from challenges.
- We believe in a testing, learning, and iterating based on our findings – so bring your curiosity!
- A self-starter with a passion for “doing the impossible.”
301_MstarEurLtd Morningstar Europe Ltd (UK) Legal Entity
Morningstar’s hybrid work environment gives you the opportunity to work remotely and collaborate in-person each week. We’ve found that we’re at our best when we’re purposely together on a regular basis, at least three days each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you’ll have tools and resources to engage meaningfully with your global colleagues.
