Senior Content Marketing Executive

Overall purpose:

Principal Accountabilities:

As Marketing Executive in the Marketing & Communications team, you will support our marketing activity to help grow our brand, our supporter base and increase engagement with individuals and businesses within the automotive industry. You’ll work closely and collaboratively with colleagues to deliver the best possible results for digital communications delivered via content on our website, social channels and email to support the delivery of Ben’s overall Health & Wellbeing content strategy.​

• Develop our social media channels to grow audiences and increase engagement with the people we support, and who support Ben
• Produce high-quality content that key audiences will find interesting and useful and meets strategic objectives
• Support to develop a programme of regular content for social channels, email and website and maintaining and updating calendars as appropriate
• Work with the Digital Marketing and Engagement Manager to plan and deliver the Health & Wellbeing calendar of awareness content and engagement
• Plan and deliver all digital communications in line with the overall campaign/content planners and internal processes are managed effectively
• Plan, create and develop content which is tailored to audience personas
• Work with colleagues to develop content that is relevant for our audiences and is channel and brand appropriate
• Manage end to end email process – from creating emails, automations, using correct data & segments to sending & then evaluating campaigns
• Use a test and learn approach in order to learn from user behaviour and to ensure Ben leverages digital communications channels to reach and engage target audiences
• Support online advertising (social, retargeting and PPC)

Experience required:

(E = Essential / D = Desired):

• 2+ years content writing experience
• Writing, creating and producing content in multiple formats for various audiences and touch points
• Managing end to end email production from data management and segmentation to email creation to sending and evaluation
• Creating effective content and supporting others to do this
• Understanding and application of brand guidelines
• Excellent spelling and grammar, with the ability to change the tone of voice dependent on the audience
• Practical content gathering, writing, and editing
• Managing online and social media advertising campaigns
• Understanding and creation of on-page SEO and knowledge of the wider SEM implications
• Use of CMS, web platforms such as Umbraco
• Use of collaborative tools such as Google Drive, Trello, Teams etc
• Social media channels, analytics and scheduling software e.g. Sprout Social
• Using a test and learn approach to increase engagement
• Working in a collaborative and consultative way with in-house teams, taking account of others priorities and helping others to achieve their goals
• Strong organisational & project management skills
• Experience of working for a charity or not-for- profit organisation (D)

Technical Knowledge:

(E = Essential / D = Desired):

• Degree level qualification (D)
• Digital marketing qualification
• High level of computer literacy and the ability to pick up new systems and software quickly
• Knowledge of Adobe Acrobat Creative software (D)
• Knowledge of marketing principles and techniques
• Understanding of how data describes audiences and how this impacts the development and evaluation of content
• Great understanding of user journeys
• Understanding of charity working regulation and standards (D)
• Understanding of the automotive industry of its needs and requirements (D)