Senior Marketing Executive

Key Responsibilities

• Works collaboratively with line manager and wider marketing team to execute and continually review the digital marketing strategy, including planning, implementation, management and optimisation for both inbound marketing and paid media channels
• Work towards set KPIs to drive online traffic and conversions (mainly visitor registrations and attendees), with the ability to present and optimise ongoing results to maximise results
• Identify evolving digital marketing best practices and collaborate with internal stakeholders and external agencies to develop new cutting edge campaigns
• Have a strong understanding of our target audience, and create strong and compelling written communications (copy for email, website, social media, etc) that are relevant and targeted to our customers and in-line with the brand tone of voice
• Understanding user behaviour, through continual testing and optimization strategies (including A/B testing) and ongoing reporting on channel performance, in order to optimise plans
• Creating branded visual assets (static images and simple animations/videos) for use across marketing channels including email banners, social media assets, websites, etc
• Manage campaigns with existing event advocates and stakeholders (e.g. partners, exhibitors, speakers, etc), and come up with new ideas/channels/approaches to reach our target audience