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the role:
itsu [grocery] is looking for a Senior Marketing Innovation Manager to join the marketing team, reporting into the Marketing Director. With innovation and product at the heart of itsu [grocery], this is an exciting new role within the business which will work with multiple senior stakeholders to help drive successful innovation and business growth through EPD and NPD launches.
responsibilities:
- NPD/EPD strategy: Support the Product Directors in defining range and product strategy. Contribute to defining launch rationale [ flavours, mix, positioning, target consumers, consumer usage] for all NPD/EPD. Work closely with Revenue Growth Manager to determine size of prize, RRPs, promo strategies & target retailers to pull together robust NPD/EPD P&Ls. Work with Brand & Marketing Directors to determine marketing launch classification [gold, silver, bronze]. All information to be fed into internal Gate process
- Monitor and report on product performance [1 year post NPD launch and 3 months post EPD launch]. Work closely with Senior Marketing Managers, listening to their business insights and performance updates & work with them to make recommendations on product changes or optimisation where required
- Consumer insight & market research: Responsible for all market research [consumer, category, competitors, customer feedback] for all EPD/NPD .
- Brand protection: Responsible for itsu [grocery]’s trademark and design protection strategy [working with external legal teams]
- Go to Market: Sign off final artworks for all NPD/EPD, ensuring consistency & accuracy & that the offering makes sense to the consumer [product description, serving suggestions, nutritionals, cooking instructions]. Work closely with the brand and marketing team to ensure NPD/EPD is executed seamlessly ahead of launch [ product naming, online execution, essential assets ready]. Ensure the marketing team is fully briefed on product rationale/ launches so they can pull together compelling retailer sell ins
you:
- Have a minimum of 5 years FMCG experience in bringing products to market either in a development, category, sales or marketing role. In particular, experience defining product or range strategies including commercials and experience in market research.
- Can successfully manage multiple stakeholders & can express your thoughts and ideas clearly
- Are a good listener & team player, taking on feedback and information from the team to inform and build on your ideas
- Are commercial & analytical. Are proficient on Excel and have experience conducting and analysing market data and reserach
- Are ambitious, intelligent, hard-working and a self-starter with a can- do attitude
- Are passionate about itsu and our products & want to grow with the company.
- about us:
itsu is the healthy eating, Asian inspired quick service retail & grocery brand with over 70 stores in the UK and a leading wholesale business across Europe and beyond. Renowned for its best-in-class food made fresh in every shop every day, itsu has huge global ambitions with a commitment to continue to open many more stores and intensify the growth of its already thriving grocery arm. With its best-in-class healthy food, latest technology, innovation, and talented workforce, itsu is the future of fast food.
This role is for itsu [grocery] which takes the itsu brand into supermarkets, wholesale and online.
D&I statement:
itsu [grocery] is committed to building a diverse, equitable and inclusive organisation. We encourage applicants from a wide range of backgrounds to apply for all of our opportunities.
When applying for a role with us, please remove your: full name, name of University/School, address, email address and any photos of you on your CV and covering letter. non-anonymised CVs may not be reviewed.
what we offer:
- Competitive salary
- Competitive bonus scheme
- 25 days holiday + bank holidays (two bank holidays are interchangeable for other religious holidays)
- Health insurance
- Company pension scheme
- Hybrid working (2 days wfh)
- Opportunity to work from home abroad
- 50% employee discount in itsu shops
- Free itsu lunch
- Discounts at major retailers
