Senior Marketing Manager

Proud to be not-for-profit, at Sanctuary Care we provide high quality care homes where people are looked after with the utmost dignity and respect. At the very heart of everything we do is our mission to go beyond the standard expectation of providing great care, by doing everything we can to enrich the lives of the residents we are privileged to care for, their loved ones and as importantly, our dedicated and valued staff.

Senior Marketing Manager

Worcester - Hybrid working

£53,134.92 per annum rising to £55,931.52 per annum after 12 months satisfactory performance

35 hours per week

Why join the Care marketing team?

An exciting opportunity has become available for a Senior Marketing Manager to join our Sanctuary Care marketing team. Reporting to the Head of Marketing and Sales, the purpose of the role will be to ensure the coordination and delivery of effective marketing and communications in response to customer and organisational needs, enhancing Sanctuary Care's reputation in the market.

Regular travel is required so it’s essential you have a driving licence.

The role of the Senior Marketing Manager will include:

• Lead on the lead generation (LG) quarterly focus homes plans, managing the offline, online and customer review strategies, ensuring annual targets are met in line with KPIs, including the reporting to Care Board of enquiry performance.
• Manage all marcomms content for the Care directorate, tailoring messages for audiences, for lead-gen, brand awareness and stakeholder management purposes, including and not limited to e-marketing, broadcast, newsletters, press, editorials, advertisements and digital advertisements.
• Manage the full production and delivery of a wide range of high quality marketing and promotional literature and material for different audiences, including internal and external customers and other key stakeholders, which raises Sanctuary Care's profile and communicates key messages and objectives.
• Ensure that Group Marketing protocols are applied correctly across the business by overseeing the material being produced by the team and other departments.
• Manage the provision of an effective marketing service to colleagues, advising on appropriate tools to communicate to their audience and recommending practical and cost effective solutions.
• Manage and undertake appropriate research and analysis of all marketing campaigns and activities against key performance indicators and business development targets.
• Manage and liaise with designers and print agencies providing clear briefs to ensure high quality designs and cost effective marketing collateral is produced to support the sales and marketing activities undertaken by the business.
• Manage internal and external stakeholder relationships improving the effectiveness of the sales and marketing activities undertaken within Sanctuary Care.
• Lead on the management of third-party agencies for the Care directorate, meeting KPIs and reporting on successes to senior management team and where appropriate Care board; including and not limited to PR and digital agency activity
• Ensure all manual and computerised records are updated in an accurate and timely manner, ensuring compliance with the Group’s Record Management and Data Protection policies.
• Manage the recruitment, performance and development of quality people, ensuring that resources are deployed effectively to achieve KPIs.
• Contribute to the development of the annual sales and marketing strategy for the Care Directorate.

Skills and experience:

• Recent experience of undertaking a similar role
• Proven experience of working to deadlines and prioritising work loads
• Experience in budget preparation and control
• Experience of managing projects with strong project management skills
• Experience of people management
• Proven experience of effective communication at all levels
• Proven experience in analysing and diagnosing problems and implementing effective solutions

Ready to join us?

As part of our commitment to making Sanctuary a great place to work, we offer you access to a range of great employee benefits and the opportunity to develop and progress within your career. Benefits include:

• Receive individually tailored, person centered and knowledgeable training
• A contributory pension scheme
• 25 days leave (rising to a maximum of 30 days) plus bank holidays
• Life Assurance
• Health & well-being plans
• Discounted products & services
• Personal advice and counselling
• Family-friendly arrangements
• Tax efficient benefits

• Learning and development opportunities

Job Reference: 217494

Closing date: 26 April 2024

We might get a lot of applications so reserve the right to withdraw this advertisement at any time. Don’t miss out, please apply early.