Senior Paid Social Account Manager

Senior Paid Social Account Manager

Fully remote, reporting to London or Birmingham once per month

£50,000 - £55,000

Senior Paid Social Account Manager to join ahead of the launch of a dynamic in-house agency specializing in B2C dental and health marketing. Their hands-on approach sets them apart, as they deliver campaigns with the same dedication and expertise as a traditional marketing agency. Currently managing two main brands with large monthly budgets, we are seeking a Senior Paid Social AM to join their team and lead their digital advertising efforts.

Some of what you will be doing:

• Take a hands-on approach to managing Paid Social campaigns, demonstrating proficiency in strategising, implementing, optimising, and reporting.
• Execute campaigns for lead generation within the dental and health sectors.
• Develop and implement strategic Paid Social plans aligned with business objectives.
• Ability to navigate a fast-paced environment and adapt strategies accordingly.
• Manage multiple brands with varying budgets and prioritise activities effectively.
• Possess strong technical skills in Paid Social platforms (Facebook, Instagram, LinkedIn), analytics tools, and data analysis.
• Stay updated on industry trends and implement innovative techniques to enhance campaign performance.
• Handle a large monthly budget, ensuring optimal allocation and performance tracking.
• Demonstrate expertise in maximising results within smaller budgets for practices with limited financial resources.
• Prioritise lead generation strategies and techniques in Paid Social campaigns.
• Proven experience in successfully driving and optimising campaigns for lead acquisition.
• Take ownership of end-to-end campaign management, including reporting and analysis.
• Provide insightful reports to showcase the impact of campaigns on business goals.

Ideally, your skills and experience will include:

• Minimum of 5 years in Paid Social management with a focus on B2C dental or health lead generation.
• Proven track record of managing campaigns independently from strategy development to execution and reporting.
• Proficient in Paid Social platforms (Facebook, Instagram, LinkedIn), analytics tools, and data analysis.
• Demonstrated ability to adapt to new technologies and industry trends.
• Strategic mindset with the ability to develop and execute effective Paid Social strategies.
• Experience managing campaigns in a fast-paced environment with multiple brands.
• Proven ability to be hands-on in managing campaigns rather than delegating tasks to a team.
• Prior experience in a client-side, in-house agency setting.
• Strong communication skills, both written and verbal.
• Comfortable with occasional in-person meetings, preferably in London or Birmingham.