Senior Social Media Officer

Senior Media and Campaign Manager

Contract: Fixed term contract for approximately seven months maternity leave cover. With either part time of 4 days (28 hours) per week or full time (35 hours per week) options available.

Ideal start date: 24 June 2024 to provide up to two weeks hand over with the current post holder.

Location: Hospice House, Britannia Street, London, WC1X 9JG. This role is eligible for the Hospice UK Hybrid Working Arrangement from the start of employment, with around once a week as a minimum in the office.

Starting salary: £43,646 per annum FTE

Closing date for applications: 12pm on Thursday 23 May 2024

Expected week of interviews: w/c 27^th May

Charity People is delighted to be partnering with Hospice UK to recruit a Senior Media and Campaign Manager to help shape the UK's conversation about hospice and end of life care, death and grief. Through strategic, savvy and nimble media relations work, and through contributing to wider mobilisation of and engagement with public and political audiences, you will help to change public perceptions, political agendas, and policy priorities.

Hospice UK is the national charity for hospice and end of life care, working to ensure everyone affected by death, dying and bereavement gets the care and support they need, when they need it. Their mission is to transform the way society cares for the dying and those around them. To empower individuals, communities and populations to embrace the ethos of hospice care and extend its breadth and reach to improve everyone's experience of death, dying and bereavement.

Key responsibilities within the Senior Media and Campaign Manager role will include:

• Devise and deliver an ambitious media strategy to consistently secure top tier coverage which advances Hospice UK's strategic aims in line with their influencing objectives.
• Identify and produce engaging stories, nimbly working with research, data, people's stories and leading complex negotiations with colleagues from across Hospice UK to do so.
• Independently lead complex and sometimes risky negotiations with influential journalists.
• Lead relationships with colleagues to drive forward changes in healthcare policy through briefing journalists, placing opinion pieces, and securing news and features coverage for Hospice UK's research and calls for change.
• Work closely with storytellers to ensure that people's lived experience of death and grief is reflected in the national media, driven by an active, daily commitment to equality, diversity and inclusion.
• Take an active role in reputation management for Hospice UK and develop and maintain their public position statements for key topics to support consistency of message.
• Advise on public campaign strategy and content while leading the representation of the charity's policy and political work to secure maximum impact across their digital channels.
• Develop audience-led channel content strategies to engage and keep informed the charity's membership and professional audiences and spot potential opportunities for public mobilisation work.
• Manage constructive and strategic relationships with journalists across the national media, placing stories regularly and briefing them on the latest developments.
• Build warm, collaborative and productive relationships with internal and external stakeholders.
• Oversee and improve operations of the press office function including running core services such as media monitoring.
• Develop and deliver a high-quality media measurement framework that captures the impact of Hospice UK's work.
• Line manage and develop the Senior Media and Communications Officer
• Support staff who are conducting media interviews and develop their confidence in the media to give succinct and engaging lines to journalists.

Hospice UK are looking for someone who is collaborative, has superb news judgement and who is able to pivot quickly from project to project and story to story. You'll need a softness of touch when working with storytellers and hospice colleagues, and the patience and pragmatism to work with internal and external colleagues. You'll need to be decisive, and able to explain complex decisions to journalists and senior management. As well as strong media relations skills, we're looking for someone with a wider understanding of the full communications and marketing mix, and who will have some oversight and strategic control of the charity's digital channels.

We would love to hear from you if have the following skills and experience:

• Significant experience in a Media/PR professional role with Exceptional writing skills
• Ability to contribute creative ideas to generate content for news and features stories
• Experience of developing media strategies that deliver exceptional news and features coverage
• Demonstrable experience of developing media relationships and partnerships and outstanding interpersonal skills, including the ability to negotiate on challenging stories with senior journalists
• Understanding of how 'traditional media' interfaces with multi-channel integrated campaigning, and a strong eye for effective and engaging digital content
• Experience of reputation management

If you're interested in hearing more about this opportunity, please send your CV to Alice at Charity People in the first instance.

Charity People and actively promotes equality, diversity, and inclusion. We match charity needs with skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we know greater diversity will lead to even greater results for the charities we work with.

We reserve the right to close the vacancy early if we receive a high volume of applications.