Senior Social Media Officer

About North Paddington Foodbank:

North Paddington Foodbank is dedicated to addressing the growing challenges of poverty and food insecurity in Westminster. In 2022, we redefined our core offering, pioneering a 'cash first' model—a groundbreaking initiative, now the largest of its kind among UK food banks. This model provides local residents with money advice and emergency income through supermarket food vouchers, paving the way for a more sustainable solution to food poverty.

Role Overview:

As the Social Media and Marketing Officer, you will play a pivotal role in promoting our innovative approach and contributing to our broader mission. Your responsibilities will include the day-to-day management of North Paddington Foodbank's Social Media channels, fostering engagement, and expanding our reach within specific audiences.

Responsibilities:

·       Develop Social Media channels to create and maintain a supportive environment for those affected by food insecurity.

·       Define audience tone of voice and role for each social channel within our communication strategy.

·       Devise and implement effective strategies to optimize and grow our Social Media presence.

·       Plan, execute, and manage Social Media activities, collaborating with community teams for seamless integration.

·       Monitor, enhance, and report on the performance of Social Media content and campaigns through testing and optimisation.

Key Responsibilities:

·       Website: Update NPFB's website as an inspiring platform to elevate our profile, enhance income, and boost engagement.

·       Emails: Utilise email marketing tools to create automated communications that enhance supporter engagement and convert recipients into committed donors.

·       Content: Deliver compelling rich media content across various digital channels, including web, email, and Social Media.

·       Social Media: Collaborate with team members to produce robust Social Media content and engagement across platforms such as Facebook, Instagram, YouTube, LinkedIn.

·       Marketing: Support the digital marketing of NPFB resources and campaigns through Social Media advertising and other channels to deepen engagement with existing supporters and attract new ones.

Innovative Approach to Food Poverty:

Beyond the conventional food aid model of providing food parcels, we have undertaken a strategic shift. Our 'cash first' model, the largest among UK food banks, addresses the limitations of food parcels. The innovative approach provides residents with money advice and emergency income through supermarket food vouchers, ensuring a sustainable solution to food poverty. Our aims include educating and promoting understanding and the impact of the 'Cash First' model, increasing public will for long-term solutions, enhancing empathy toward food bank use, and mobilising people to take action for enduring change.

Putting people with experience of poverty at our heart:

We are committed to placing individuals who have needed to use North Paddington Foodbank at the heart of our decision-making process. 'Participation' for us means building relationships and collaborating with people who have lived experience of severe financial hardship. From designing and delivering services to helping a wider audience understand the impact of hunger and destitution, we want individuals with personal knowledge and experience of severe poverty to be involved in every part of our work meaningfully and frequently.

If this sounds like you, we would love to hear from you.