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Cloud Computing technology is changing the world. We are looking for individuals who want to help shape this exciting time. If you have a passion for using technology to solve business problems that have major impact, read on…
Amazon Web Services (AWS) is hiring a talented, self-directed Digital Marketing Manager to join our team in London. In this role, you will be an integral part of both the UKI and EMEA Marketing Teams, leveraging your digital expertise to drive local customer awareness, acquisition and growth. This is a unique opportunity to play a key role in an exciting, fast growing business.
The Senior Digital Marketing Manager is responsible for building the digital strategy, measuring performance across our portfolio of Digital Marketing programs, championing regional best practices to identify and implement innovative new ways to improve the customer experience.
As an experienced, executional marketer that is both creative and analytical, you stay connected to the details, challenging assumptions and continually testing based on data-driven insights. In this role, you will employ a heavy bias towards automation, striving for scalable efficiency, whilst ensuring customer experience is of the highest quality.
The role requires you to collaborate closely with cross-functional teams to define and implement the optimal customer engagement strategy.
Are you experienced in building and optimizing marketing campaigns to deliver impactful customer experiences? Come build the future with us.
Key job responsibilities
Drive acquisition and demand generation plans for UKI.
Utilise marketing automation to deliver nurture campaigns aligned to key commercial segments for the UKI business.
Identify and share best practices for audience targeting and database hygiene, email/Digital Marketing strategy, events, tracking instrumentation, and digital channel measurement.
Partner with global and EMEA AWS marketing teams to ensure campaign setup and execution process consistency with global practices, and to influence development and optimization of global practices based on UKI priorities.
Develop and analyse digital channel performance metrics to drive future marketing decisions and optimize lead acquisition and activation strategy.
Oversee the creation and optimization of digital assets for example: email, landing page, and marketing activity program templates in Marketo, GoToWebinar, Intrado, Uberflip, SplashThat, Adobe CQ and other martech tools.
Deliver clear, consistent, and frequent communication with Campaign Managers and Field Marketing stakeholders to ensure clarity on strategy, tactics, goals, and performance for digital channels.
We are open to hiring candidates to work out of one of the following locations:
London, GBR
BASIC QUALIFICATIONS
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data
- Experience in marketing or marketing research
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal to senior leadership
PREFERRED QUALIFICATIONS
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Experience with Salesforce and Tableau
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need an adjustment during the application and hiring process, including support for the interview or onboarding process, please contact the Applicant-Candidate Accommodation Team (ACAT), Monday through Friday from 7:00 am GMT - 4:00 pm GMT. If calling directly from the United Kingdom, please dial +44 800 086 9884 (tel:+448000869884). If calling from Ireland, please dial +353 1800 851 489 (tel:+3531800851489).
