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Form of work
SalaryJob Title: Digital Content & Social Media Lead
Salary: £32,000
Hours: 35 per week
Location: Remote / Home based
Benefits: NCT membership with access to exclusive benefits, pension scheme, 30 days annual leave plus 8 bank and public holidays.
Are you passionate about storytelling and driving engagement through digital platforms? We are seeking a creative, resourceful individual to lead our digital content and Social Media efforts. Reporting to the Head of Marketing, you'll craft and deliver compelling, accessible content across our digital channels, bringing our charity's mission to life.
About the role
As the Digital Content & Social Media Lead, you’ll be responsible for generating creative and compelling content for our digital channels which promotes our charity’s services, as well as coordinating content delivery across our Social Media platforms.
You’ll be collaborating with our digital and comms teams to ensure brand consistency and user-focus, managing, developing and executing Social Media strategies, and leveraging audience insights to optimise our digital presence and reach wider audiences.
You’ll work with internal teams to understand their content needs, and using your digital skills and knowledge, create and schedule content targeted to different audiences, which increases awareness, drives engagement, and meets organisational goals.
We are recruiting for someone who is:
- Skilled in digital copywriting and experienced in producing digital content that drives engagement and conversion, as well as being accessible, inclusive and, most importantly, meeting user needs.
- Passionate about search engine optimisation and experienced in using SEO techniques, strategies and tools to deliver content with high search visibility and traction.
- Experienced in Social Media management and social strategy development, using scheduling tools and Social Media analytics to manage multiple Social Media channels for a brand or organisation.
- A strong and effective communicator, with the ability to convey information clearly, effectively and consistently to a range of internal and external audiences.
- Collaborative in their approach to work, comfortable working with teams at all levels of the organisation.
- A champion for digital, who understands online user behaviour and puts the user first.
You will be working to make a difference for expectant and new parents across the UK, supporting NCT to deliver engaging, relevant information and services to help them navigate the challenges of pregnancy, birth and the early days of parenthood. You’ll be instrumental in helping us deliver our charitable vision of making sure every parent feels confident, connected and safe.
If you're ready to make an impact and drive meaningful connections with our audiences, apply now to join our team!
We are taking positive action to increase diversity throughout our organisation, at all levels, and to nurture a culture of inclusion for all our people and the parents and families that we support. More details about our Equity, Diversity and Inclusion action can be found here.
We are committed to zero discrimination both internally and externally regardless of visible or invisible difference such as sex, sexual orientation, age, race, ethnicity, disability, impairment, learning difference or long-term condition, religion or belief, gender identity, economic class, marital/civil partnership, family status including single parents, socio-economic background and pregnancy and maternity. We provide reasonable adjustments and are committed to an inclusive and accessible recruitment process.
We welcome and actively encourage applications from all candidates including those from under-represented groups within NCT such as individuals from Black, Asian or minority ethnic backgrounds, LGBTQI+ people and people with a disability.
The welfare and safety of individuals is at the heart of everything that we do. NCT is committed to safeguarding and promoting the welfare of children and adults and expects all staff to share this commitment.
Closing date for applications: 9am on Wednesday 15th May 2024
Interviews: Tuesday 21 May (11am-1pm) or Wednesday 22 May (10am-4pm)
