Social Media/Influencer Executive

Location: Manchester

Type: Permanent

Industry: Cosmetics

Job Ref: TGN4905

A leading beauty brand renowned for its high-performance, inclusive, and cruelty-free makeup products. The brand is dedicated to celebrating diverse skin tones and providing top-quality products that empower individuals to express their unique beauty. As they continue to expand their global presence, they are seeking a creative and dynamic Influencer/Social Media Executive to join the team and contribute to the digital marketing success.

Job Overview:

We are looking for a passionate and results-driven Influencer/Social Media Executive to develop and execute effective influencer marketing and social media strategies. The ideal candidate should have a deep understanding of social media platforms, an eye for trends, and a knack for building and nurturing relationships with influencers. This role will play a crucial part in enhancing the visibility and engagement across various social media channels, particularly TikTok and Instagram

The Role:

• Identify and build relationships with influencers and content creators aligned with brand values and target audience.
• Negotiate and execute influencer partnerships, ensuring mutually beneficial collaborations.
• Manage influencer contracts, deliverables, and logistics for campaigns.
• Develop and implement comprehensive social media strategies across platforms such as Instagram and TikTok,
• Create engaging and shareable content that aligns with the brand’s image and resonates with the target audience.
• Stay updated on industry trends and competitor activities to ensure they remain at the forefront of digital marketing.
• Collaborate with influencers to create authentic and compelling content that showcases their products.
• Curate user-generated content and encourage community participation through contests, challenges, and interactive campaigns.
• Monitor and analyse the performance of influencer campaigns and social media efforts using analytics tools.
• Provide regular reports on key performance indicators and recommend strategies for improvement.
• Foster a sense of community among followers and customers through active engagement on social media.
• Respond to comments, messages, and mentions in a timely and positive manner.

Requirements:

• Proven experience in influencer marketing and social media management.
• Strong understanding of beauty, cosmetics, and fashion trends.
• Excellent communication and negotiation skills.
• Creative mindset with a passion for storytelling through digital media.
• Familiarity with social media analytics tools.
• Ability to work collaboratively in a fast-paced environment.
• Up-to-date knowledge of social media algorithms and platform features.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Experience in influencer marketing and social media management.