Address Overview:
Function: Strategy
Location: London
Supervisor: Senior Strategist/Strategic Partner
In the dynamic realm of healthcare communications the role of a strategist is vital. Your strategic acumen is a compass, navigating the complexities of the landscape, identifying unique challenges and crafting solutions that resonate with diverse audiences. In this field every campaign becomes an opportunity to not just sell a product or service, but to communicate, hope, understanding and empowerment.
As a strategist you stand at the intersection of creativity and impact with the potential to inspire positive change and contribute to the greater well-being of individuals and communities. The fusion of your strategic vision and healthcare expertise will become a catalyst of transformative experiences that make a lasting impression on hearts, minds and ultimately the health of society.
Experience:
As a Strategist you are at the forefront of shaping the narrative and perception of healthcare brands. Your role is pivotal in ensuring that the agency’s clients not only convey their core values effectively, but also create meaningful and positive experiences for their audiences. Strategic offerings need to be positioned in a way that takes a client from vision/positioning upstream to omnichannel activation downstream.
You will need to operate in a way that unifies and connects data and analytics, scientific fundamentals, audience insight and understanding, brand building and customer experience into one integrated strategic approach.
The role requires open, transparent partnership with cross-functional teams across the agency to inculcate seamless strategic thinking across all departments. You will align cross-functional teams with a single shared strategic vision and ensure faultless implementation through to execution.
You will partner with clients to provide strategic counsel and deliver exemplary activation plans. You will work to help clients see our value and experience a positive business impact as a result of our strategic engagement.
You will embrace the latest tools and techniques to supercharge your thinking. You will endeavour to remain abreast of the latest developments within the discipline and inspire teams with cutting edge strategic solutions and innovations.
Responsibilities:
Client Counsel:
Cross-functional Collaborator: Nurture the premise that ‘everyone’s strategic’ within the agency to create a way of working that embraces objective orientated thinking vs task delivery thinking.Thought Leadership:
Our values:
The qualities and behaviours we seek in all our people: Stay Curious: Never stop playing. Never stop digging in the dirt. If you keep looking, you’ll find something that’s invisible to everyone else. Be impatient to see the future before everyone else.
Position Title: Strategist
Function: Strategy
Location: London
Supervisor: Senior Strategist/Strategic Partner
In the dynamic realm of healthcare communications the role of a strategist is vital. Your strategic acumen is a compass, navigating the complexities of the landscape, identifying unique challenges and crafting solutions that resonate with diverse audiences. In this field every campaign becomes an opportunity to not just sell a product or service, but to communicate, hope, understanding and empowerment.
As a strategist you stand at the intersection of creativity and impact with the potential to inspire positive change and contribute to the greater well-being of individuals and communities. The fusion of your strategic vision and healthcare expertise will become a catalyst of transformative experiences that make a lasting impression on hearts, minds and ultimately the health of society.
Experience:
- Demonstrated experience developing and applying strategic thinking to marketing communications and ideally healthcare/wellness industry.
- Understanding of multiple strategic disciplines and strategic concepts.
- Comfortable with absorbing and gaining insights from scientific foundation of client brands.
- Passionate about the craft of building transformative strategies and positively impacting client business.
- Ability to operate across a wide array of strategy needs, new business, presentations, workshops and omnichannel engagement.
- Experience developing clients relationships to act as strategic advisor.
- Ideally experience of global, regional and local client engagements.
- Ideally experience across the brand lifecycle of launch, maintenance and LoE.
- Demonstrated ability to stay abreast of new & developing strategies, platforms and solutions that bring cutting edge approaches to the industry, client and end customers.
The Role:
The Strategist role is to work alongside senior team members to deliver a singular customer-centric strategic approach for clients, integrating upstream strategic thinking with downstream omnichannel activation.
The Strategist role is to work alongside senior team members to deliver a singular customer-centric strategic approach for clients, integrating upstream strategic thinking with downstream omnichannel activation.
As a Strategist you are at the forefront of shaping the narrative and perception of healthcare brands. Your role is pivotal in ensuring that the agency’s clients not only convey their core values effectively, but also create meaningful and positive experiences for their audiences. Strategic offerings need to be positioned in a way that takes a client from vision/positioning upstream to omnichannel activation downstream.
You will need to operate in a way that unifies and connects data and analytics, scientific fundamentals, audience insight and understanding, brand building and customer experience into one integrated strategic approach.
The role requires open, transparent partnership with cross-functional teams across the agency to inculcate seamless strategic thinking across all departments. You will align cross-functional teams with a single shared strategic vision and ensure faultless implementation through to execution.
You will partner with clients to provide strategic counsel and deliver exemplary activation plans. You will work to help clients see our value and experience a positive business impact as a result of our strategic engagement.
You will embrace the latest tools and techniques to supercharge your thinking. You will endeavour to remain abreast of the latest developments within the discipline and inspire teams with cutting edge strategic solutions and innovations.
Responsibilities:
Client Counsel:
- Partner with client business stakeholders, demonstrating understanding of and provide strategic counsel for complex marketing challenges. Provide regular (quarterly) client strategy reviews and horizon scanning for external market factors that might impact the clients’ brand. Including, for example the impact of clinical trial updates.
- .Provide strategic counsel for 2-4 key client relationships as either lead or support depending on the nature and size of client business.
Strategic Unification:
Provide clients with an integrated strategic experience. Connect data/analytics, market research application and insight generation. Support the need for data/analytics to be part of your assignments and advocate for intuitive thinking and critical thinking skills that augment hard facts. - Conduct and analyse market research to proactively guide internal and client teams on evolving industry trends, competitive landscapes and consumer preferences in an ongoing manner. Produce powerfully insightful brand strategies which align with the client’s overall commercial objectives. Ensure integrated strategies deliver from upstream vision & positioning to omnichannel activation. Throughout drive for meaningful, seamless brand experiences across all touchpoints and communication channels. Demonstrate scientific understanding and credibility. Know the key data and how this will impact a brand’s positioning and competitive viability. Demonstrate an ability to make the science relevant and compelling for the target consumer. Ensure that there is total alignment between strategic thinking and creative output. Let go of outdated waterfall/linear ways of working and embrace dynamic cross- functional ways of working. Remain engaged throughout the creative evolution of the brand by reviewing development of all brand assets and conducting strategic review of all activities & tactics. Focus on understanding the customer journey and identifying opportunities to enhance the overall customer experience. Collaborate with cross-functional client teams to implement strategies that improve customer satisfaction and loyalty. Must be very comfortable with planning and running client workshops with small amount of oversight from senior team members.
- Establish and monitor key performance indicators (KPIs) related to brand perception, customer satisfaction and overall success of brand initiatives. Use data & analytics to assess the effectiveness of strategies and recommend data-driven adjustments as necessary.
Cross-functional Collaborator:
- Stay abreast of industry innovations and emerging trends to ensure the agency and clients remain relevant and meaningful to consumers. Provide thought leadership on new/emerging medical/health/wellness trends and strategic insight that can be bought to clients proactively (at least twice yearly) to create organic growth opportunities. Be an internal and external thought leader by being at the forefront of marketing technology innovation and application to the business. Champion marketing-led innovation workstreams and become expert in generative AI application to strategy/creative product in the context of an omnichannel customer experience environment.Network Presence: Collaborate across all Omnicom agency disciplines med comms, precision marketing, and PR. Hold onto value added revenue opportunities but be open and generous about bringing others in where their expertise is more relevant to the client business.
- Stay abreast of Omnicom training opportunities, ensure you are fully compliant with mandatory training programs and go further by engaging in wider training and recommending key learning pathways to others.
Our values:
The qualities and behaviours we seek in all our people:
- Have Bravura: You have permission to be remarkable. Have the courage to refuse to settle for what’s now. Imagine where we can go next and take us there. If your idea frightens you- don’t tame it - unleash it. Make it breath-taking. Activate your brilliance and great technical skills in everything you do.
- Be human: Be yourself. Always. And be kind. Weave the fibers of human connection into everything you do. Cut the bullshit and talk like a human – person to person
Our commitment:
Omnicom Health Group is committed to hiring and developing exceptional talent. We agree that talent is equally distributed, and we’re focused on developing diverse teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you
