Address23...WHO?
23red is a purpose-driven creative agency. We develop brands and campaigns that change behaviour for the better and have a positive impact on people’s lives.
Whether it’s tackling climate change, fighting inequality or making higher education accessible to all, we take pride in developing brands and campaigns that make a real difference to society.
We are experts in crafting campaigns that drive action and delivering them through owned and earned channels, frequently working through the trusted voices of media, partners or influencers.
Our people are motivated by the impact of our work and we have clear values, each underpinned by a set of behaviours: Collaborative, Curious, Creative and Clever.
We’re part of Capgemini Invent globally, aligned to Frog in the United Kingdom – and whilst we operate as a separate brand, we have the benefit of being part of a network.
PURPOSE OF THE ROLE:
You’ll work across existing clients and new business, understanding our audiences, and helping to create work that effectively and positively influences them.
As part of a growing strategy team, you’ll work with account teams, creatives, and specialists in PR and social. You’ll contribute to the creative strategy for projects and pitches ensuring the work we create changes behaviour for the better through the power of creativity, insight and rigour.
One day, you could be analysing research or client data and turning it into a compelling creative brief. The next, you could be helping write the story of a campaign for a pitch response, or designing a questionnaire to test creative work with our audience.
This is a varied, fast-paced role, with no boring questions or tasks, and scope for growth in many different directions!
WHAT WILL YOU BE DOING?
Key responsibilities and accountabilities
- Provide strategic and planning input to client and new business projects
- Conduct research and gather insight, looking at our clients, their audiences and their categories, and simplifying information quickly
- Analyse and manipulate data to understand topics and identify insights and opportunities
- Develop insight-based strategies, creative propositions and campaign plans
- Bring behaviour change expertise to every project
- Work closely with creative colleagues to inspire and guide them to ensure best possible creative solutions
- Secure client buy-in with clear, concise, well-articulated presentations and documents
- Development of evaluation frameworks and preparation and delivery of campaign evaluations
- Using knowledge of evaluation and research methodology, commission research and conduct qualitative research
You're likely to be:
- already working in creative strategy, but keen to do more purpose-led, behaviour-change work
- a planner/strategist at a media or research agency (or other type of agency) and interested in getting more creative
- used to working with all kinds of data, telling stories with it, and interested in how communications can change behaviour and the world
Core competencies
- Analytical and strategic thinking: the ability to break down an audience behaviour or client problem, identify the key factors, and propose how it might be solved or changed.
- Research, data and insight: a grasp and application of the role of insight when developing comms campaigns, and how it can be gained from qual and quant sources, especially analysis of data. Confidence working with, manipulating and interrogating data would be particularly beneficial. Experience of TGI/YouGov Profiles/GWI would be useful but not essential. Ability to share insights in a compelling and inspiring manner to creative and account teams.
- Creative and comms effectiveness: an understanding of how different types of comms can meet client objectives. Understand how to write creative briefs and what creatives need from an inspiring brief.
- Communication skills: communicating clearly, concisely and in an engaging way in writing and in face to face presentations, to tell compelling stories about our audience and our work. The ability to listen and incorporate the views of others.
- Organisation and relationships: manage time efficiently and prioritise work effectively, managing others’ expectations and meeting deadlines.
YOU KNOW YOU'RE RIGHT FOR THIS ROLE IF YOU CAN DEMONSTRATE...
Creativity: inspire and direct brilliant work from creatives. Unexpected strategic thinking that provokes imaginative and effective creative solutions to business problems.- Collaboration: an independent thinker that thrives when working together with clients and colleagues. A sounding board and trusted voice for both.
- Cleverness: striving to be the best at your role but also showing emotional intelligence and ability to navigate challenging conversations.
- Curiosity: about why and how people think. Never settling for mundane or obvious.
- Caring: about the impact our work can have, doing business sustainably and continuing to work better.
