Strategist

We are seeking a Strategist on behalf of a leading agency in London

Main responsibilities

Brand Strategy (working with Strategy Director and Client Services)

• Research into various markets and categories to uncover and develop insights to inspire the creative process
• Analyse branding, packaging and communication for client brands
• Develop succinct creative briefs that will inspire the design team

New Business and business development (Working with Client Services and New Business department)

• Research into various markets and categories to uncover and develop insights
• Conduct competitor analysis for new and existing clients as well as identify existing and emerging design trends in the category
• Provide tailored content for new business/business development presentations
• Create and present thought pieces for business development and new business

Marketing (Working with Marketing Director)

• Produce content for articles and features in the main Marketing publications 
• Contact journalists to publish this content
• Work with client services team and Marketing Director to PR new launches
• Produce content for webinars
• Create content for newsletters and organise for their production and coding
• Creating captivating content for Linkedin and Instagram, including writing articles, posts and thought pieces

Desired skills

• Understanding of trends shaping consumer behaviour
• Passionate about understanding and analysing why and how consumers behave
• 3-5 years brand strategy/brand planning experience
• Naturally inquisitive and a creative thinker
• A proactive team player who enjoys collaborating with others whilst also capable of working independently when required
• Great written and verbal skills
• Experience working on FMCG brands
• Strong visual communication skills
• Powerpoint expert