Vacancies Brand Content Copywriter

Job Introduction

Carpetright is on a transformation journey that will see us build on our strengths and revolutionise what we do, and how we do it.

With over 30 years at the forefront of an ever-evolving industry, we’re always looking for new ways to improve. Embracing new ideas and offering flexible solutions, both digitally and in-store, to delight our customers, trade partners and inspire our colleagues.

Understanding and communicating with our customers is essential to our success at Carpetright. To do that, we have teams of talented and innovative marketing experts. Join our customer marketing team at an exciting time for the brand and become a key contributor in our innovation journey, helping us fast forward our mission to be the best.

 Brand Content Copywriter – Permanent. Based in Purfleet, Essex/hybrid.

Purpose Of The Role:

This is a brilliant new opportunity to support our fantastic Customer Marketing team in delivering our new customer supportive experience, to differentiate ourselves within the market whilst delivering on our new Brand positioning.

About The Role:

• You’ll be an expert in writing and editing content for a variety of Channels (including print, web, CRM, and social media) that connects with our audience and drives action
• You will work closely with the Brand and Digital teams to brainstorm ideas, develop concepts, and articulate messaging – targeting audiences at different stages of the funnel with engaging copy
• Stay current on the appropriate style guidelines and brand voice for consistent messaging.
• Use SEO principles to maximize copy’s reach, including keyword research, meta descriptions. Writing both SEO targeted, and customer supportive copy as required
• You’ll also work collaborate with the digital UX designer and SEO Executive to create compelling ad copy, landing pages, and marketing campaigns
• Work with Website manager to design how this content is presented and navigated, and contribute to the creation of content marketing strategies
• You will also conduct thorough research to gain insights into industry trends, competitor offerings, and customer preferences.
• Naturally, you’ll be a step ahead of industry best practices and emerging trends in content marketing and copywriting

About You:

• You’re a proven expert copywriter of Brand Content, ideally within a retail or related customer facing environment
• You’ll have knowledge of online content strategy and creation. And it goes without saying, you’ll have excellent writing, editing and proofreading skills with a strong portfolio showcasing a variety of creative and professional writing examples
• You’re a natural when it comes to understanding brand voice, tone, and messaging strategy.
• Ability to tailor content for different channels and target audiences.
• Experience with SEO and solid research skills
• A creative thinker with a knack for storytelling
• You thrive in a fast-paced, collaborative environments with a high-volume workload often requiring short turnaround times.
• And last but by no means least, you are absolutely customer obsessed!

This role will play a crucial part in contributing to our success here at Carpetright. If you have the right experience and a passion for creativity and home interiors, this is a brilliant opportunity to be involved.