AddressTHE CHALLENGE
Eventbrite has built a world-class events marketplace, enabling entrepreneurs around the world to build and grow their businesses with live events while helping event-goers discover unique, local things to do. We are looking for an experienced and highly strategic Product Marketing Manager for Consumer. In this role, you will partner cross-functionally to drive the strategy to generate engagement, conversion, and retention of event-goers across Eventbrite’s different Consumer Product surfaces. You will leverage data-driven insights to uncover opportunities to merchandise the events in our catalog, develop the strategic approach to capitalize on those opportunities, and partner with Product and cross-functional team members to bring them to life. In addition, you will lead end to end go-to-market (GTM) motions and messaging strategy for product releases, and marketing communications to generate repeat purchase and loyalty among existing Eventbrite consumers.
THE TEAM
Our Product Marketing team’s mission at Eventbrite is to champion the needs of consumers and event creators to bring irresistible product experiences to market, ensuring customers on both sides of the marketplace understand how Eventbrite’s products and features can enable them to successfully achieve their event-related goals. We work cross-functionally to act on customer and market insights by influencing product and monetization strategy and developing positioning, messaging, and go-to-market plans for Eventbrite’s suite of products and services.
THE ROLE
As a Product Marketing Manager, you will drive usage and revenue growth of our Consumer event-discovery experiences through game-changing strategies across audience segmentation, merchandising, messaging, and go-to-market planning for new product features. You will represent the consumer’s needs and motivations to influence which features are prioritized in the product roadmap and how they’re executed. Working closely with market research, ux research, and analytics you will develop a deep understanding of our opportunities with event-goers and recommend growth strategies. Lastly, you will partner with product and cross-functional teams to build new experiences and coordinate successful product launches with clearly defined goals, go-to-market plans, and messaging that clearly communicates their added value.
YOU WILL
- Work closely with UX-Research (UXR) and Market Research to gather qualitative and quantitative insights that identify the consumer key jobs to be done, unmet needs, motivations, and decision making process for each of our core segments.
- Translate this understanding of consumer segments into clear value props, messaging, and marketing claims that communicate our value to event-goers.
- Conduct analysis to identify incremental growth opportunities and develop the strategies to tackle them, articulating the business case (i.e., calculating estimated revenue) and recommended approach to gain buy-in from key product and marketing stakeholders.
- Build relationships with product and development teams and bring to the table your market and consumer perspective to influence the product roadmap, and work hand-in-hand with those teams in the execution of key consumer initiatives.
- Work cross-functionally to coordinate go-to-market plans for relevant product updates.
- Partner with Finance, Analytics, and Data Science to define and measure success, forecast business impact, and drive continuous improvement.
THE SKILLSET
- Thrives on hitting and beating business targets.
3-4 years of experience in Product Marketing and a background in e-commerce and/or marketplaces that includes consumer merchandising; previous work with experiential, social, or interest-focused categories is a plus (eg. travel, dating, music, etc) - Experience with driving Product Marketing strategy working directly with product stakeholders, and leading go-to-market (GTM) for a consumer audience.
- Experience with driving product-led growth initiatives, especially around optimizing user journeys for conversion and repeat purchase.
- Highly analytical with strengths in a) deriving actionable insights from data and research and b) quantifying the business value for initiatives.
- Biased towards action with ability to flex between big strategic decisions and building tactical work plans.
- Energized by collaborative work; attacks big problems with big ideas and without ego.
Fantastic communication and presentation skills with the ability to confidently present to executives/senior management and peers. - Strong writing skills and demonstrated understanding of messaging strategy.
- Ability to manage multiple projects at one time, prioritizing and organizing effectively.
ABOUT EVENTBRITE
At Eventbrite everyone is invited to be their whole self and we cultivate an environment to make sure that is feasible throughout the entirety of an individual's time at Eventbrite. We are committed to providing competitive, valuable and meaningful benefits and experiences for our employees to ensure we meet them where they are in life.
Cultivating a diverse, equitable and inclusive culture where all people are invited and belong is our top priority.
Employees can participate in resource groups and we offer global programming and training throughout the year to support a diverse and inclusive workplace. Read more about our Diversity and Inclusion work for our team, culture, and community.
BENEFITS
We offer comprehensive benefits and a wellness package above and beyond standard medical benefits to support our Britelings’ lifestyle.
Eventbrite's global benefit programs are designed to meet you where you are by offering resources and support for your health, well-being, finances, and family. This includes support in a remote environment, wellness allowance, Carrot family planning benefit, Origin Financial Planning service, and other offerings to ease the mind and body like Modern Health and BriteBreaks (generally the first Friday of every month off).
EQUAL OPPORTUNITY
At Eventbrite, we are dedicated to fostering diversity, equity and inclusion. We welcome individuals from all backgrounds, abilities and experiences to apply, and we make employment decisions on the basis of merit. We are committed to equal employment opportunity regardless of race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender reassignment, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics, or any other legally protected characteristic.
If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know.
