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SalaryDescription
At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our exhibitions and conferences.
If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.
The Opportunity:
The Content Marketing Executive will play a key role in driving overreaching company goals through the creation, marketing and reporting on our digital content (which includes a podcast, reports, newsletters and whitepapers, blog content and video). This role will also work closely with our conference production team and the marketing team. The ideal candidate will have experience managing and producing digital content and have excellent copywriting skills.
Reporting to the Senior Campaign Manager you will be responsible for driving traffic, engagement, leads and revenue through our Content Marketing efforts. The ideal candidate will have excellent communication skills, be a collaborator and have the ability to organize their time to manage multiple projects. They will also have a passion for Content Marketing and copywriting.
Clarion’s Digital Marketing Division is the home of three market-leading brands Traffic & Conversion Summit, Affiliate Summit, and Creator Economy Live. All of which are market leaders and none of which are your typical conferences. We bring together blue-chip brands, bloggers, Instagram influencers and the world’s largest ecommerce sellers. We boast a mind-blowing pedigree of speakers including Lisa Vanderpump, Magic Johnson, Martha Stewart, and Arnold Schwarzenegger.
Our team is spread across four time zones, so we run on daily rev ups, weekly wrap ups and hundreds of Teams messages (plus a few gifs). We are enthusiastic about feedback, learning and improving, our customers, our dogs and cats, and reality TV.
Key Responsibilities:
Content Creation, Management & Promotion
- Working closely with the conference producers and marketing team to plan and implement the digital content strategy plan across the brands.
- Creating and managing the quarterly content calendar – planning blog, video, podcast and report activity to support the brand’s marketing objectives.
- Producing 3 – 5 compelling blog posts each month that speak to our target audience’s pain points and challenges.
- Managing the production of the Creator Economy Live podcast including consulting with the hosts, managing the editing process, uploading the podcast, and reporting on podcast KPIs.
- Planning, managing, and editing video content (from interviews with speakers to cut downs of existing video content from events) to help facilitate the growth of each brand.
- Planning and managing the creation of any downloads (reports, whitepapers, checklists) to drive lead generation for the brands.
- Managing and creating the weekly newsletters for each brand – from picking content pieces, managing freelance writers and creating graphics to creating and sending the email newsletter.
Content Promotion
- Creating marketing assets and copy for content (from podcast blurbs and graphics to report landing pages).
- Managing, creating, and scheduling email promotions for content.
- Working with the social and paid ads team to ensure content is shared across platforms in a timely and relevant manner.
- Understanding how to use various data tools to interpret data to improve organic performance, such as Google Analytics, YoastSEO and Keyword
Analysis & Insight
- Managing reporting that tracks Content Marketing KPIs on a regular basis to uncover actionable trends and insights.
- Measuring content performance and analyzing key metrics to optimize effectiveness.
- Developing a continuous test and learn approach across channels – ensuring that we are optimising our Content Marketing campaigns by running split tests and evaluating performance to increase engagement and conversions.
Research & Learning
- Researching topics and industry in detail to keep up to date with the latest industry news to craft new (and timely) content ideas.
- Continued learning about Content Marketing and the entire digital marketing industry through attending events, reading, listening to podcasts and webinars.
Requirements
Knowledge, Skills & Behaviour:
- Experience in digital marketing.
- Excellent writing and copywriting skills (with the ability to write in each brand’s TOV and style).
- Experience with marketing automation tools and CRM like Pardot and Salesforce.
- Experience with marketing technology like Canva, Wordpress and Adobe Creative Suite is desirable.
- Basic understanding of how to apply good SEO principles to writing.
- Experience with graphic design, video editing and using recording equipment is desirable.
- Knowledge of Content Marketing metrics and assessment of performance
- Ability to conduct data analysis to determine content effectiveness and trends.
- Knowledge of landing page performance metrics and best practice
- Proven ability to learn new tools and software quickly and independently.
- Effective communicator who is comfortable giving and receiving feedback
- Ability to collaborate with senior stakeholders.
- Organized, proactive and able to multi-task and manage activity across multiple brands.
- Ability to work under pressure.
- Excellent time management skills and the ability to prioritize relevant tasks.
Benefits
- 25 days’ holiday plus bank holidays
- End of year wellbeing shutdown (closed for the last week of the year)
- Celebration day off (e.g. birthday, Diwali, Eid, etc)
- Summer Hours in August (3pm finish on Fridays)
- Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
- Pension Scheme
- Private Medical Insurance
- Health Cash Plan
- Wellbeing Library (MYNDUP)
- Mentoring Programme
- Subsidised Café
- Season Ticket Loan
- Cycle to Work Schemes
- Free on-site gym and shower facilities
- Free eyesight tests
- Free flu vaccination – offered on site once a year for all employees
