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Form of work
SalaryYou will be leading and working on CRM programmes and campaigns, providing expert advice to clients on consumer data initiatives. You will be client facing and confident in presenting and able to articulate complex data-driven insights into clear and compelling proposals.
Responsibilities
- Develop data strategies, campaign plans and consumer journeys.
- Confidently present proposals and analysis projects to senior clients.
- Ensure all outputs such as marketing strategy, analysis or technology solutions.
- Support client services in identifying and developing organic opportunities within existing accounts.
- Provide accurate work assessments.
- Be able to select the most appropriate data advice to support the clients business objectives.
Skills and Experience
- Be able to demonstrate experience within CRM, Data Strategy or Planning experience.
- Hands on experience of planning and analysing multi-channel marketing activity.
- Experience working with high profile clients - B2B and B2C
- Experience of leading large scale multi-channel marketing campaigns within the Data Marketing industry.
- Be able to read a large audience, balancing delivery between the macro and micro picture.
- Experience in presenting in an articulate and engaging way.
- Be able to sell and influence clients.
- Able to build strong relationships.
- Strong understanding of how digital, social and offline data can be integrated into CRM programmes.
This role consists of someone to travel to Gloucestershire once a week (Travel expenses covered).
