Data Insights Director Digital Marketing

Responsibilities

• Manage & maintain GA4 implementation across our websites, working with our analytics agency to ensure all data layers are functioning optimally for accurate analytics and insights
• Work with internal stakeholders & 3rd parties to combine internal & external data sources to provide a one-client view
• Devise, develop and maintain reports, dashboards, presentations & data visualisation with appropriate story-telling and insightful interpretation of findings
• Own and develop campaign tagging & tracking to ensure all marketing can be accurately measured through both online & offline conversion
• Identify best campaign tactics to drive desired outcomes and put reporting structures in place to deliver actionable insights
• Be positioned to feed in ideas for implementing A/B, multivariate & personalisation testing, as well as determining how success will be measured
• Provide regular data analysis and ad hoc deeper dives into areas of opportunity in a range of formats
• Commit to educating and upskilling the business in web analytics, dashboards, and data visualisation to enable informed decision-making
• Develop a road map and approach to allow us to continuously improve our approach to analytics

Required Skillset 

• Excellent analytical skills - evidence of successful delivery of data-driven web analysis and recommendations to drive forward digital performance
• Proficient in tools like Google Analytics 360, GA4, GTM
• Experience with Salesforce dashboards and integration of data points
• Previous experience with A/B, multivariate & personalisation testing e.g. Optimizely, Google Optimise
• Strong data visualisation skills/excellent knowledge of BI & reporting tool
• Strong project management skills and ability to manage and work with a budget, meet deadlines for multiple projects and ensure ROI on marketing campaigns
• Ability to derive insights from complex data sets and deliver recommendations in a simple and comprehensive way
• Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail.