Address
Form of work
Salary- City of London
- Permanent
- JN -012024-1954328
- Jan 25, 2024
- £50k - £55k
Job Description
Morgan McKinley are working with a global Asset Manager who are looking for an Digital Marketing Assistant Manager to join their London office
A global asset manager based in London are looking for a digital marketer with experience in a similar financial services organisation to add support and value to marketing across various digital touchpoints including emails, websites, marketing automation and data analysis.
KEY TASKS AND RESPONSIBILITIES INCLUDE:
* Planning and developing integrated email campaigns
* Build email campaign workflows in Eloqua, or similar marketing automation tool
* Act as primary marketing automation tool administrator and maintain data quality in Eloqua marketing database, and support alignment with CRM system (SalesForce)
* Generate and analyse email campaign performance reports; assess campaign performance; and make recommendations for campaign performance improvement and optimisation
* Execute email A/B tests for a test and learn approach
* Maintain email templates, ensuring best practice is maintained
* Work with marketing teams to create and execute email campaigns that support their objectives
* Understand and ensure global compliance and opt-in policies are adhered to throughout all email campaigns
* Create and manage website content (Wordpress)
* Understand and ensure Corporate brand and compliance standards are met
* Stay abreast of new trends, emerging technologies, regulatory and legal requirements
* Analysis of the effectiveness of campaigns and technology used in delivery
* Create and manage Salesforce marketing material records that serve as subscriptions
* Support marketing teams in generating invitation lists within Salesforce
* Monitor inbound communications from contacts responding to email marketing, and either reply or forward to appropriate contact owners
* Design/amend imagery to be fit for email and website purposes using Photoshopapproved editing software
* Other Digital Marketing tasks as assigned
EXPERIENCE REQUIRED
* Experience of using Oracle Eloqua, Marketo (or similar marketing automation tool) at a system administrator level including data management is essential
* Demonstrable experience gained over 2-3- years of developing multiple email campaigns from design to execution to deliver business objectives is essential
* Knowledge and implementation of data privacy regulation such as GDPR within and email marketing context is essential
* Experience of working with CMS (such as WordPress) and CRM systems (eg. SalesForce)
* Working knowledge of HTML and CSS
* Working knowledge of Adobe Creative Suite including Photoshop, Illustrator, AfterEffects
* Prior knowledge and experience within Digital Marketing preferably within a business-to-business environment is preferred
Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.
BY APPLYING FOR THIS ROLE YOU ARE AGREEING TO OUR TERMS OF SERVICE WHICH TOGETHER WITH OUR PRIVACY STATEMENT GOVERN YOUR USE OF MORGAN MCKINLEY SERVICES.
