Digital Marketing Campaign Specialist

Job Title: Digital Campaign Marketing Specialist
Job Type: 12-month FTC
Location: London (Hybrid - 3 days a week in the office)
Package: Competitive
Resource Solutions has an exciting opportunity for a Digital Marketing Campaign Specialist to join our client, one of the world's leading multinational asset management companies.
Role Objective: Our client is looking for a creative and hardworking individual with a desire to leverage their expertise in marketing technology and campaign marketing effectively use it to improve client engagement.
Your key responsibilities include but are not limited to:
- Planning, developing, and executing omnichannel Marketing Campaigns, targeting client audiences with relevant messaging, content, and products- creating digital content/journeys with the input of subject matter experts.
- Leveraging Marketing Technology platforms to generate leads through high-quality campaign designs which also aid client retention.
- Continuously reviewing and optimising digital activity with the Digital Marketing Optimisation Lead, improving design, layout, and content across multiple touchpoints - based on KPIs and data-driven insights.
- Owning the communication and documentation of English master campaign content creation.
- Making decisions based on data - ensuring a rigorous, fact-based approach to digital channel design.
- Gathering, consolidating, and proposing platform requirements/enhancements and communicating them to capability owners.
Requirements:
- Experience executing successful Digital Marketing Campaigns across channels.
- An understanding of user journey optimisation and lead nurturing and conversion funnels.
- A clear understanding of SEO and Accessibility practices
- Experience analysing data to inform decision-making.
- Experience working with Digital Marketing channels and technology.
- Hands-on experience using a Content management system.
- Use of Contentstack CMS, Salesforce CRM, and Pardot Marketing Automation platforms
- Experience working with stakeholders across multiple geographies.
If you think you'll be a great fit for the role, apply at the earliest opportunity!