Digital Marketing Manager

Job summary
Digital Marketing Manager responsible for developing and implementing Digital Marketing plansDrive digital leads, visibility, brand awareness, and customer engagementHybrid role, based in Wellingborough with excellent growth plans
Job seniority: mid-to-senior level
Responsibilities
• Use Digital Marketing channels to generate quality leads (PPC, SEO, paid and social platforms, email marketing and CRM engagement)• Collaborate with cross-functional teams to develop and execute a comprehensive Digital Marketing and digital channel plans aligned with business objectives• Identify key performance indicators and use analytics tools to measure the success of digital initiatives• Agency management, work with them to improve digital channel performance• Lead tracking, work alongside various internal teams to monitor lead quality and progress• Use MS Dynamics CRM tool to gain insight and view reports/create marketing reporting• SEO and PPC optimisation• Develop and execute targeted email campaigns• Social media planning and oversee the plan
Requirements
• Degree in Marketing or Digital Marketing qualification• Understanding of PPC, SEO, SEM and CRM tools (preferably MS Dynamics or HubSpot)• Proficient in using analytics tools to track and measure Digital Marketing performance• Background in lead generation, Digital Marketing, a creative mindset, and a proven track record of successful Digital Marketing execution
Key Skills Needed
• PPC• SEO• SEM• CRM tools (preferably MS Dynamics or HubSpot)• Analytics tools• Lead generation• Digital marketing• Creative mindset