Digital Marketing Manager

Proximity Recruitment are searching for a creative Digital Marketing Manager (circa GBP40,000 - GBP45,000 + Benefits) to join a thriving B2B business near Rushden. With innovative technology at the forefront of their global market this strong business has a fantastic list of clients that they support in business solutions.

The role benefits from hybrid working - 3 days in the office, 2 working from home.

Responsibilities include:

• Use Digital Marketing channels to generate quality leads - predominantly PPC, SEO, Paid and organic social platforms, email marketing and CRM engagement.
• Collaborate with cross-functional teams to develop and execute a comprehensive Digital Marketing and digital channel plans aligned with business objectives.
• Identify key performance indicators (KPIs) and use analytics tools to measure the success of digital initiatives.
• Daily/weekly management of the Digital Marketing agency and any digital partners relating to channel activities.
• Maximise the value and output of our agencies, working closely with them to improve digital channel performance.
• Ensure all leads entering the lead funnel through Digital Marketing channels, are tracked and conversions at every stage monitored and analysed.
• Work alongside Sales, Business Development and Customer service teams.
• Use the MS Dynamics CRM tool to gain insight and view reports/create marketing reporting.
• Implement and optimise SEO strategies to improve search engine rankings and drive organic traffic.
• Manage PPC/paid advertising campaigns, ensuring cost-effectiveness and ROI.
• Develop new Digital Marketing channels e.g. Bing/Affiliates/Programmatic, Retargeting etc.
• Align digital advertising with website content.
• Develop, targeted & analyse email campaigns to nurture leads and engage existing customers.
• Manages the Social media & Content Creator to oversee the social media plan.

Qualifications and Experience:

• Marketing or Digital Marketing qualifications
• Proven experience in developing and implementing successful Digital Marketing strategies.
• Strong understanding of PPC, SEO, SEM, social media, email marketing, and CRM tools (preferably MS Dynamics).

You'd be joining a forward-thinking, supportive team in an ambitious firm with household named clients in a growing marketing & digital department. With budget for agencies and a clear road map to success this is an opportunity for a candidate with B2B experience and a desire to grow within this opportunity.