Digital Marketing Manager

About the business
Our client is seeking a Digital Marketing Manager to join their tight-knit team. If you're a passionate and energetic marketer with a proven track record in e-commerce and B2C sales, this could be a great fit for you.
About the Digital Marketing & Social Media Manager position
As the Digital Marketing Manager, you will take the wheel of their customer-facing media and strategy. Your mission is to position the brand at the high-end of the market, selling to fashion and safety-conscious riders globally. You'll control the messaging, audiences, and voice of the brand, defining and targeting your audience with a media strategy to engage and grow the community. Get ready for a diverse and demanding role where you can "steer the ship" and drive growth across all aspects of Digital Marketing.
Key Responsibilities of a Digital Marketing Manager:
* Create and deliver a content strategy driving sales and online engagement.
* Develop, implement, and optimize Digital Marketing campaigns across all channels.
* Manage and grow social media platforms, engaging with the target audience.
* Brainstorm creative growth strategies and explore emerging technologies like AI.
* Design and create compelling image and video content for social media campaigns.
* Measure and report on Digital Marketing campaign performance against goals.
* Implement CRO & SEO strategies on the Shopify website.
* Manage the marketing budget, optimizing spend based on trends and insights.
* Co-ordinate product launches and go-to-market strategies.
* Organize, attend, and document events, including trade shows and Bike Meets.
Skills Required & Desired
* Bachelor's degree in Marketing, Communications, or related fields.
* Proven track record (3+ years) in previous B2C Marketing roles, ideally in e-commerce.
* Passion or interest in Motorcycles and the automotive industry is a must.
* Eligible to work within the UK for this in-office role.
Benefits:
* Casual Dress
* Motorcycle CBT day provided
* 50% discount in-store
* Flexible working arrangements
* Birthday off (if full-time)
* Free on-site parking
* Company pension
* Performance-related bonuses
Location:
The office is based near near Saffron Walden, easily commutable from Cambridge, Bishop's Stortford, and other surrounding areas. This is an on-site role.