Digital Marketing Manager

At Bookmark Reading Charity, we exist to change children’s life stories through the joy of reading.
We’re recruiting a Digital Marketing Manager to join the Marketing and Communications team. We're looking for an individual who can support our Head of Marketing & Communications to lead brand and attraction campaigns to grow our volunteer community and showcase the work we're doing to provide vital literacy support through our partner schools.

Job Description 

· Be responsible for the execution of campaigns, content excellence, and activities to attract volunteers to Bookmark and to engage existing members of Bookmark’s community.

· Lead and oversee the strategic delivery of Digital Marketing campaigns to meet our goals and develop towards our growth targets. 

· Work with the Head of Marketing to explore and develop marketing campaigns, using data to inform decisions.

· Be comfortable using a range of channels, including external agencies, to meet targets, ensuring good value for money and ROI.

· Actively engage with stakeholder groups and support functions to assuage delivery of our goals.

· Lead on brand partnerships to maximise potential opportunities and manage execution.

· Lead on the organisation and delivery of termly photography and videography campaign development.

· Deliver cross-functional marketing support, utilising and managing team resources; collateral, assets and event support when required.

· Manage a team of two, including a part-time graphic designer, to deliver marketing activities according to the charity’s marketing calendar.

· Report on and evaluate Digital Marketing efforts, sharing insights with the Senior Leadership Team and wider organisation.

· Build and maintain good relationships with agencies, partners, and key stakeholders, including PR, digital and web.

· Bring Bookmark’s mission to life through content excellence and quality planning and delivery. 

Person Specification 

Essential:  

· A degree in Marketing or relevant equivalent subject and 3 years minimum of experience in a similar role 

· Significant demonstrable capability and experience building, analysing and optimising digital campaigns for performance; either directly or indirectly through an agency.

· Data-driven with strong analytical skills  

· Excellent project management skills; must be able to work across multiple projects and works streams, both autonomously and in collaboration. 

· A confident and engaging communicator, with excellent interpersonal communications skills 

· Proven technical experience working in ad management  platforms (particularly Meta and Google) and utilising data to drive strategy and decisions.

· CRM management experience; making data-led decisions to deliver marketing strategies, operating through personalisation, optimisation and appropriate segmentations to engage with audiences  

·  A collaborative team player, with proven people management and leadership qualities.

· Proven experience in building internal relationships and fostering collaboration across teams and departments.

· Superb time-management and excellent attention to detail.

· A true passion for Bookmark’s mission, to give every child the opportunity to discover the joy of reading, and the ability to creatively communicate it across various channels.
 

Desirable  
·  History of working within a range of CMS’s.

·  Salesforce experience and knowledge.

·  Experience working closely with internal or external PR       support and management.

· Skills within Adobe suite.

· Experience managing and developing influencer, creator and publisher campaigns.

·  Experience in a similar role within the charity sector.  

To Apply : PLEASE DO NOT UPLOAD A CV OR A COVER LETTER AS THESE ARE NOT ACCEPTED. Please upload the application form via Breathe HR. Your application will be rejected without a completed application form.

Benefits

• 25 days plus bank holidays
• Half day for employee’s birthday
• 3 years of service – 1 extra day (total of 26 days)
• 5 years of service – 2 extra days (total of 27 days)
• Buy/sell holiday (5 days)
• Hybrid working - Minimum of two days per week in our office
• Employee Assistance Helpline
• Matched pension scheme up to 5%
• £150 per employee per year for company events, such as Christmas party, team days and lunches.
• Free tea/coffee
• Charity Worker Discounts
• Tickets For Good
• Sabbatical Leave Policy
• Free yoga sessions
• Training and career development opportunities