Address Great that you're thinking about a career with BSI!
Director of Brand Marketing
Permanent, Hybrid
Chiswick, London
About the role
This unparalleled opportunity to shape, embed, and deliver a purpose-led brand proposition for a successful yet largely unknown, technical professional services company. For over 100 years, and based on its founding purpose, BSI has had a positive impact on the world, giving businesses the confidence to grow to their benefit and the benefit of society. This high-profile role will be responsible for all aspects of strategic Brand Marketing, global external communications, and public affairs. It will be charged with the responsibility of crafting a multiyear, purpose-driven integrated brand plan that drives a reappraisal of BSI. Working across, verbal and visual identities the job holder will be tasked with creating a compelling and consistent brand experience that conveys a forward-looking and future-ready organization. Additionally, the role will play a significant role in BSI’s transformation by partnering very closely with BSI’s HR function to align and embed the brand with BSI’s culture and values, building a ‘one BSI’ ethos and future-ready organisation.
About the company
BSI is the UK’s National Standards Body, but we are much more than that. We are an international organisation that tackles the problems businesses have by leading the development and embedding of best practice. We help companies access new markets, accelerate innovation, become more resilient and sustainable, and build trusted customer relationships.
Standards protect and create trust, but they are only one aspect of our work. Ensuring conformity with standards and regulatory frameworks accelerates our clients’ ability to improve and grow. Our consulting expertise and insights create a rich environment for innovation. Our work across these interconnected areas unlocks value for clients that is not always apparent when we start.
Responsibilities:
- Act as the custodian of the BSI brand and value proposition and organisational positioning to ensure they continue to be relevant, contemporary, and appropriate and are used extensively across the organisation.
- Collaborate closely with the group business intelligence team and each stream to understand their strategic commercial priorities and product/service lifecycle roadmaps to develop global brand-led marketing campaigns that can be adapted, adopted, and amplified to drive brand reach and engagement, market share, and revenue growth.
- Using Paid, Earned, Shared, and Owned channels to deliver produced brand assets to present a compelling global public image of the BSI brand as a trusted catalyst of change, improving society and shaping a better world for all through its operations and its partnerships with industry, governments, regulators, and legislators.
- Collaborate with commercial leaders and other key internal stakeholders to define and implement the value proposition to support the delivery of the annual group brand plan and achievement of annual commercial targets.
- In collaboration with group business intelligence, group marketing communications teams', streams, sectors, regions, countries, and all other functions create a brand-led campaign and content roadmap designed to meet the organization’s commercial objectives when executed by the global marketing team.
- Use research and data to build a deep understanding of the BSI business drivers, competitive positioning, and market dynamics to support informed working relationships with all key internal and external stakeholders driving a significant return on investment with measured impact aligning the brand positioning closely with our organizational values, commercial strategy, strategic themes and thought leadership objectives.
- Input and drive strategic initiatives pertinent to marketing to enhance efficiency and synergy.
- Define appropriate and latest marketing vehicles to convey the marketing messages ensuring they are simple, compelling, and relevant.
To be successful in the role, you will have:
- Educated to degree level e.g. Diploma in Marketing will be preferred
- Extensive marketing experience in the full marketing mix, especially current tactics e.g., content, and digital marketing
- Significant international Marketing experience and demonstrable track record in a B2B professional services organisation.
- Track record of creating and executing successful marketing plans
- Previous senior leadership experience in leading a regional marketing team, directly or indirectly.
- A proven track record in developing and executing business strategies, identifying opportunities, developing value propositions, and GTM campaigns.
- A proven track record in account-based marketing, developing relationships, and driving revenue in targeted accounts.
- Knowledge, experience, and interest in market trends, recognising the value of data sharing to identify, and exploit, new business opportunities, and new markets.
- Experience in working within a global matrix structure, driving collaboration whilst leading direct and indirect teams that are typically geographically dispersed.
- Proven ability to identify, assess, and communicate the commercial impacts of marketing and their contribution to financial targets, within the business.
What we offer!
BSI offers a competitive total reward package, an independent and varied job in an international environment, flexible working hours, ongoing training, and development with the inclusion of 27-days annual leave, paid sick leave, bank holidays, health insurance, life insurance, pension plan with company contribution, income protection, paid maternity leave, paid paternity leave, paid parental leave, adoption leave, compassionate leave, paid bereavement leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle.
Do you believe the world deserves excellence?
We are proud to be the business improvement company for other organisations to become more sustainable and resilient and finally to inspire trust in their products, systems, services, and the world we live in.
Headquartered in London, BSI is the world's first national standards organization with more than 100 years of experience. We are a global partner for 86,000 companies and organizations in over 193 countries, offering development, auditing, certification, and training services, including innovative software solutions and cyber security expertise for all industries: from aerospace and automotive to food, construction, energy, healthcare, IT and trade sectors. Incorporated by Royal Charter, we’re truly impartial, and home to the ultimate mark of trust, the Kitemark.
Through our unique combination of consulting, training, assurance, and regulatory services we bring solid and broad knowledge to every company.
If you want to contribute to this inspiring challenge, bring your open and enthusiastic mindset to our dynamic team, apply now, and become part of the BSI family!
D&I Policy
BSI is committed to ensuring the diversity of our workforce reflects that of our clients and the communities in which we operate. Our goal is to create a sense of belonging for all employees by providing opportunities to develop, grow, and engage with our global organization all while having fun doing great work. BSI is a community where everyone can thrive.
If you require any reasonable accommodations to be made on account of a disability or impairment throughout our recruiting process, please inform your Talent Acquisition Partner.
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Our Excellence Behaviours: Client-centric, Agile, Collaborative. These three behaviours represent how we do things at BSI. They help us ensure that BSI is a great place to work and a highly successful business.
BSI is conducting face-to-face interviews where appropriate and possible. If you are invited to a face-to-face interview but feel more comfortable with conducting the interview virtually, please speak to a member of our recruitment team.
