Growth Manager- Direct Mail

Title: Growth Manager- Direct Mail

Location: UK Remote or Hybrid

Position: Perm

About Petlab Co

PetLab Co. is the world’s fastest-growing pet supplement business. Launching in 2018, we successfully achieved a 9-figure revenue in 2022 without any external funding. We have a loyal community of loving pet parents and over 1.5 million happy dogs whose lives have been positively impacted by our innovative products. Our team is vibrant, fast-moving, and customer-driven where high-performers are valued and rewarded. And it is the ideal place for an ambitious, hardworking, animal lover who wants to progress their career rapidly.

A Day In The Life…

PetLab Co. has a customer base of over 1 million that we are looking to further engage through both offline and online initiatives. In addition to deepening our relationship with existing customers, we believe there is a significant opportunity to improve retention and increase lifetime value (LTV) through targeted Direct Mail and insert campaigns. We will be counting on you to drive this initiative and explore other digital and non-digital channels.

Working as part of the Growth team and reporting into our Head of Growth, you’ll be responsible for taking the lead on projects that enhance the buying frequency and Average Order Value of existing customers, and engage churned customers. You’ll additionally report and improve on key business metrics, including conversion rates, LTV, subscription uptake, subscription cancellation rate and profit.

You’ll experience real variety in this role, from ideation through to delivery and impact, spanning a broad mix of skills including creativity, problem solving, analytical thinking, data storytelling, project planning and strong communication. This is a great opportunity for anyone looking to further their career in growth and Marketing with an amazing opportunity for career development and a fully flexible working environment.

We move and think fast so it’s important that you are able to thrive in a fast-paced environment and are happy to roll up your sleeves to do whatever it takes to support the team in every way possible. If that sounds exciting - we would love you to join our pack!

Responsibilities

• Customer Growth & Retention: Take on and lead projects that attract new customers, enhance the buying frequency and Average Order Value (AOV) of existing customers, and engage churned customers.
• Performance Targets: Meet and surpass goals related to new and returning customer sign-ups and the LTV:CAC ratio.
• Strategic Initiatives: Collaborate with the Head of Growth and team to identify, scope, and test potential growth channels and promotional offers. Oversee the alignment of our Direct Mail strategy with our CRM online strategy
• Ad Creative Collaboration: Work in tandem with our content marketing and design team to ensure Direct Mail creatives align with our brand and are effectively delivered.
• Feedback & Analysis: With the guidance of the Head of Growth, routinely conduct and evaluate customer surveys to refine our growth strategies. Collaborate with our internal data team to use data to drive all aspects of campaign testing & optimization
• Offline Growth: Partner with relevant teams to craft Direct Mail adverts, inserts and tailored landing pages.

Requirements

What You Need…

• Strong experience in growth or digital marketing, ideally within a fast-paced B2C or D2C environment.
• Proven expertise in multiple marketing channels, including but not limited to Direct Mail, Friend Referrals, Meta, Search and SEO.
• A track record of successfully expanding a customer base through targeted marketing strategies.
• Sharp commercial and analytical skills, capable of swiftly evaluating opportunities and presenting clear, actionable recommendations.
• A proactive mindset with the tenacity to take initiative.
• Driven by targets and possesses the resilience and determination to achieve set goals.
• A solution-centric approach, always welcoming challenges with a positive outlook.
• Stellar communication skills, both in written and spoken forms, and the ability to influence stakeholders across all levels.
• Exceptional organizational and project management skills.

Benefits

• Private Health Care through Vitality
• Generous Annual Leave - 28 days + public and bank holidays
• Flexible Working Hours – We focus on results and trust people to manage their time, whether working from home, while travelling, or in the office!
• Help@Hand – Employee Assistance Programme
• Royal London Pension Scheme – We offer a workplace pension scheme with one of the UK’s leading providers of group pensions. With an employer contribution of 5%!
• Enhanced Maternity / Paternity / Adoption Leave – because time with new family members is important!
• Puppy Therapy – working in partnership with Paws in Work to provide a boost of oxytocin twice a year.
• Generous Learning and development budget – We always want you to keep learning.
• Free breakfast, fruits and snacks – refuel and revitalise with free munchies in the office.
• Working Environment – dogs are welcome!
• Life Assurance – In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic salary.
• Gympass – All in one subscription bringing you the largest selection of gyms, studios and apps.
• Electric Vehicle Scheme – Employees sacrifice salary in return for a new electric car, typically saving 30-40% of costs through income and tax and national insurance.
• Give Back Day – An extra day off in the year to volunteer plus a £50 contribution to your chosen charity.
• Health Cash Benefit – We offer the bronze package with enables you to claim a certain amount of cashback when you pay for something that is health related, i.e dental.

Petlab Co is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!