Head Of Digital Marketing

Gleeson Recruitment Group is pleased to be working with a business to recruit for a Head of Digital Marketing who will be hands-on in the delivery of all Digital Marketing strategies for multiple e-commerce businesses.

Head of Digital Marketing
Location: Wolverhampton, West Midlands
Salary: c. £50,000, experience-dependent
Contract: Full-time, permanent

Introduction:
We are seeking an experienced and results-driven Head of Digital Marketing to lead the development of short and long-term Digital Marketing strategies for various products, brands, and businesses. This role offers an incredible opportunity for the successful candidate within a fast-paced, entrepreneurial organisation that is expanding and diversifying its business. As the Head of Digital Marketing, you should possess in-depth Digital Marketing experience and tactical knowledge of channel implementation.

The Role:
Reporting directly to the Group Marketing Director, you will be part of a team of skilled marketers. Key responsibilities include:

• Devising and executing strategies to drive and optimise online traffic through multi-channel campaigns, demonstrating proficiency in social media platforms like Instagram and TikTok.
• Building and maintaining a best-in-class digital presence to continually prove ROI.
• Translating business objectives into measurable plans, expanding brand presence, attracting new customers, and delivering conversion rate optimisation strategies.
• Facilitating the overall digital strategy and development of strategic opportunities and business vision.
• Setting up and managing the Digital Marketing strategy across multiple brands and products, covering PPC, SEO, Affiliate Marketing, Partnerships, and Social Media Channels.
• Shaping and managing Digital Marketing budgets against ROI and KPIs.
• Developing marketing automation and lead management processes.
• Collaborating with Data and Analytics teams to lead in the development of data-driven digital solutions.
• Translating digital performance data into measurable insights for core business objectives, including regular reports with comprehensive metrics and actionable insights.
• Staying informed on the latest platform and marketing best practices, cultivating strong relationships with platforms to gain access to emerging features and technologies.
• Assisting in managing Digital media agency partners.
• Researching and reporting on Digital Marketing trends.
• Assisting in the implementation of individual training plans for team members.

Experience:
We are looking for a talented and ambitious individual with hands-on experience in applying Digital Marketing trends. The successful candidate will need to have excellent planning skills, a proactive and energetic personality, and exceptional interpersonal skills. Key qualifications and experience include:

• Proven work experience in a similar position, with 6 years plus in Digital Marketing.
• Demonstrable experience in planning and implementing successful Digital Marketing activities.
• Strong understanding of all current Digital Marketing channels, including PPC, SEO, Affiliate Marketing, Partnerships, and Social Media Channels, along with integration.
• Solid knowledge of online marketing tools and best practices.
• Hands-on experience with SEO/SEM, Google Analytics, WordPress, SEMrush, and CRM software.
• Proven analytical, insight, and MI experience and best practice.
• Technical familiarity with web design.
• Excellent analytical and project management skills.
• Strong team management and communication skills.

Digital marketing strategies are crucial for our company's success, and this role will play a crucial part in achieving our business goals and objectives.

At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.
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