Head Of Customer & Digital Analytics

Head of Customer & Digital Analytics

• Competitive salary & bonus
• One of the most competitive benefits packages
• Purpose built office with best quality amenities
• Remote/ Hybrid working
• Over £1 bn turnover brand
• Iconic brand name. 25 years' history
• Fantastic and real values. Impactful D&I policy

Insight & Analytics team

• Recent multi-million investment into this area specifically
• Recruitment drive, growing the team to 15+
• Best in class resource and software
• Focus is to build out a senior leadership team
• Insight/ Analytics and CRM team - filled with huge brand names and fantastic individual reputations

We have had years of successfully placing people into all areas of the business so we can say with confidence from this work that here is a fantastic place to work…

So we know in joining this business you will be supported in the day to day as well as long term growth and individual progression.

They have an excellent reputation and constantly seek new ways to bring innovative products and services to their customers, and as part of their continued growth strategy they are looking to add dynamic and enthusiastic Head of Customer Analytics & Digital Analytics to their successful team.

The key focus of this role will be to ensure the brands digital strategy and trading activity is data-led and grounded in insight through a Customer-First approach.

Responsibilities:

• Lead data-driven marketing - oversee how customer data is captured and stored, through to developing smarter targeting and a personalised omni-channel customer experience.
• Provide strategy, guidance and service to digital trading and marketing leads for digital trading activity across all digital channels including Social Media, CRM, SEO, Mobile, E-commerce and Paid Media.
• Own and maximise value from the Customer Data Platform (Treasure Data & Braze) and related analytics (Power BI), developing a forward-thinking strategy and roadmap to ensure that our understanding of the 'Customer' is always at the fore, working alongside CDP Product and CRM teams.
• Lead data science strategy and development of segmentations and data modelling techniques to drive improved personalisation and customer engagement.
• Lead the Digital Analytics strategy including Google Analytics (GA360 implementation), bookings and attribution modelling, collaborating with Digital, Insight, Finance and Marketing leads to track performance through customer journey funnels.
• Work closely with the Head of Digital Trading & CRM to ensure effective trading across all digital channels, developing the appropriate strategies & plans to deliver outstanding customer programmes that acquire, retain and grow customer value - and show the value of these programs.
• Campaign effectiveness - build clear and coherent measurement frameworks to identify campaign, channel and offer performance to support continuous improvement.
• Work alongside the Digital Leadership Team (DLT) and Marketing Directors/Controllers to ensure all customer and digital marketing activity is grounded in insight.
• Lead on all aspects of Customer data strategy, with support from internal data architects and external data agencies, ensuring it is governed by the appropriate processes.

The Person:

• Significant experience within a customer insight and/or analytics function with clear examples of how your work has delivered commercial value.
• Able to take complex data analysis and convert into simple yet compelling data stories that inform next best action.
• Strong data leader and understanding of Customer Data / CRM platforms - have experience in Treasure Data and Braze (or similar platforms).
• Expert user of Digital Analytics tools, e.g. Google Analytics, Power BI.
• Good analytical and commercial understanding.
• Expert GDPR/PECR understanding and proven experience in applying data regulations to customer campaigns.