Lead Brand Designer

Lead Brand Designer

London (5 days onsite)

Initial 3-month contract

Advantage Resourcing are working in partnership with a reputable organisation who are seeking Lead Brand Designer.

You will have extensive understanding of brand and visual UI design for digital products and services. A balanced understanding of UX and UI design, content and brand marketing.

Responsibilities will include:

• Help shape the brand strategy for the business, combining creative storytelling and powerful visuals in clear and memorable ways
• Work collaboratively with marketing, design and content, to lead and create a new visual brand identity for our products and services across touchpoints
• Create various brand design deliverables like brand colour palette, iconography guidelines, imagery guidelines, and tone of voice principles, aligned with marketing goals and strategy
• Create and document brand guidelines and principles to uphold brand consistency and excellence of our deliverables
• Have a clear understanding of the business drivers behind product goals and how the brand can help elevate it
• Support and consult how brand should be applied to our Design System
• Work closely with leads to ensure deliverables are consistent with the brand
• Manage stakeholders and proactively solve issues affecting timelines and deliverables
• Present and communicate work and recommendations to team members the wider organisation

Skills:

• Strong hands-on experience in roles such as Lead Visual UI & Brand designer/Lead Visual designer, UI & Brand, experience at client side is beneficial.
• Strong portfolio demonstrating a deep understanding of brand, visual UI design fundamentals (colour palette, iconography, typography, structure and visual hierarchy) and solid application of user interface and marketing deliverables
• Strong portfolio of work/case studies demonstrating your principles and how visual brand has been created and applied across various touch points
• Experience in creating Brand and Visual UI design using input from user research, marketing and business needs
• Experience in creating brand and visual UI design principles for Design Systems, component libraries, style guides, and documentation.
• Effective communication of visual brand design across roles & levels.
• Awareness and practical understanding of current technologies, and their application and relevance to digital experiences.
• Expert knowledge of modern design tools (we use Figma), prototyping software and Design Systems

If you are a Lead Brand Designer seeking a new opportunity, please apply now.

Reference: 72174

Hafsa Akram.